水墨元素在电视频道形象宣传片中的应用
发布时间：2019-04-28 16:01
【摘要】：随着中国电视事业变化的加剧，内外竞争压力的加大，电视频道与栏目遭遇到了严峻的挑战。人们对电视频道的要求也越来越高，不仅要求频道节目形式新颖而且还要求频道包装有视觉冲击力和鲜明的个性。各层级的电视频道想要在这种残酷的市场竞争中生存下去吸引更多的观众，就必须加强频道的个性化与品牌化建设。而电视频道形象宣传片就是频道的形象塑造和品牌树立的重要手段之一。任何一种艺术形式在远离了它生长的文化土壤后，都是很难继续存在的，而水墨是在中国独特的文化氛围中成长起来的，数字化制作的日趋成熟给水墨敞开了大门，使得这一艺术形式与频道形象宣传能够深层次的结合。 本文就水墨元素在频道形象宣传片中的应用来进行研究，首先对国内频道形象宣传片进行全面概述，阐述了频道形象宣传片的功能，进而提出了频道形象宣传片需要探讨的问题。其次着重对水墨元素应用的成功案例进行了分析，吸取这些频道形象宣传片的制作经验，明确应用水墨元素的频道形象宣传片的定位。最后以设计和制作武汉电视台的频道形象宣传片作为一个实例，来探讨把水墨元素应用到频道形象宣传片中是否具有可操作性。对武汉从各个方面进行分析，找出具有武汉特色的元素，将之融入到毕业设计中去。也对本宣传片的核心理念进行升华。一个频道存活下去的关键就是创新与个性，所以得找准武汉特色，并对之发扬与充分运用。通过对3DMAX和AE等三维和影视后期软件的技术支持以达到水墨元素与频道形象宣传片的巧妙结合，既继承了传统水墨的优点也给予了水墨新的生命力。我的毕业设计的过程主要分为以下的步骤：根据武汉的地域和人文特色进行文案分析——分镜头设计——素材收集和制作——分镜头规划和制作——动态合成——添加后期效果——最终的合成——输出保存——完成。 目前对于频道的包装设计研究有很多，但是对于频道形象宣传片的深入分析比较少，，而如何将传统水墨元素通过三维技术制作出独特的效果，使之运用到频道形象宣传片的设计中，创造出不同于之前的频道包装风格是我研究的重点。 在文章的最后，我对研究课题进行了仔细的分析与讨论，找出本课题在未来的局限与不足。
[Abstract]:With the development of Chinese TV industry and the pressure of internal and external competition, TV channels and programs are confronted with severe challenges. The requirement of TV channel is getting higher and higher, which requires not only the novel form of the channel, but also the visual impact and distinct individuality of the channel packaging. In order to attract more viewers in this cruel market competition, TV channels at all levels must strengthen the individuation and branding of the channels. And the TV channel image propaganda film is one of the important means of shaping the channel image and establishing the brand. Any form of art is difficult to continue to exist after it is far from the cultural soil in which it grows, and ink has grown up in a unique cultural atmosphere in China, and the increasing maturity of digital production has opened the door to ink painting. Make this art form and channel image propaganda can combine deeply. This article carries on the research on the application of ink element in the channel image publicity film. Firstly, it gives a comprehensive overview of the domestic channel image publicity film, and expounds the function of the channel image publicity film. Then it puts forward the problems that need to be discussed in the channel image propaganda film. Secondly, it analyzes the successful cases of the application of ink elements, draws on the production experience of these channel image promotional films, and makes clear the orientation of the channel image promotional films using ink elements. Finally, taking the design and production of Wuhan TV channel image promotional film as an example, this paper discusses whether it is feasible to apply ink and ink elements to channel image publicity film. This paper analyzes Wuhan from all aspects, finds out the elements with Wuhan characteristics, and integrates them into graduation design. Also carries on the sublimation to the core idea of this propaganda film. The key to the survival of a channel is innovation and individuality, so we have to find Wuhan characteristics, and carry forward and fully use them. Through the technical support of three-dimensional software such as 3DMAX and AE, in order to achieve the skillful combination of ink element and channel image propaganda film, it not only inherits the advantages of traditional ink painting, but also gives new vitality to ink painting. My graduation design process is divided into the following steps: according to Wuhan's regional and cultural characteristics of the document analysis-lens design-material collection and production-lens planning and production-dynamic synthesis- -add post-effects-final synthesis-output save-complete. At present, there are many researches on the packaging design of the channel, but the in-depth analysis of the channel image promotional film is less, and how to make the traditional ink elements through the three-dimensional technology to produce a unique effect, Make it used in the design of channel image promotional film, create a different from the previous channel packaging style is the focus of my research. At the end of the article, I analyze and discuss the research topic carefully, and find out the limitation and deficiency of this topic in the future.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J959
本文编号：2467767
[Abstract]:With the development of Chinese TV industry and the pressure of internal and external competition, TV channels and programs are confronted with severe challenges. The requirement of TV channel is getting higher and higher, which requires not only the novel form of the channel, but also the visual impact and distinct individuality of the channel packaging. In order to attract more viewers in this cruel market competition, TV channels at all levels must strengthen the individuation and branding of the channels. And the TV channel image propaganda film is one of the important means of shaping the channel image and establishing the brand. Any form of art is difficult to continue to exist after it is far from the cultural soil in which it grows, and ink has grown up in a unique cultural atmosphere in China, and the increasing maturity of digital production has opened the door to ink painting. Make this art form and channel image propaganda can combine deeply. This article carries on the research on the application of ink element in the channel image publicity film. Firstly, it gives a comprehensive overview of the domestic channel image publicity film, and expounds the function of the channel image publicity film. Then it puts forward the problems that need to be discussed in the channel image propaganda film. Secondly, it analyzes the successful cases of the application of ink elements, draws on the production experience of these channel image promotional films, and makes clear the orientation of the channel image promotional films using ink elements. Finally, taking the design and production of Wuhan TV channel image promotional film as an example, this paper discusses whether it is feasible to apply ink and ink elements to channel image publicity film. This paper analyzes Wuhan from all aspects, finds out the elements with Wuhan characteristics, and integrates them into graduation design. Also carries on the sublimation to the core idea of this propaganda film. The key to the survival of a channel is innovation and individuality, so we have to find Wuhan characteristics, and carry forward and fully use them. Through the technical support of three-dimensional software such as 3DMAX and AE, in order to achieve the skillful combination of ink element and channel image propaganda film, it not only inherits the advantages of traditional ink painting, but also gives new vitality to ink painting. My graduation design process is divided into the following steps: according to Wuhan's regional and cultural characteristics of the document analysis-lens design-material collection and production-lens planning and production-dynamic synthesis- -add post-effects-final synthesis-output save-complete. At present, there are many researches on the packaging design of the channel, but the in-depth analysis of the channel image promotional film is less, and how to make the traditional ink elements through the three-dimensional technology to produce a unique effect, Make it used in the design of channel image promotional film, create a different from the previous channel packaging style is the focus of my research. At the end of the article, I analyze and discuss the research topic carefully, and find out the limitation and deficiency of this topic in the future.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J959
【参考文献】
相关期刊论文 前10条
1 胡瑛;;浅谈传统元素在中央电视台频道包装中的运用[J];包装世界;2011年04期
2 ;谈CCTV-11戏曲频道包装的创意与制作[J];电视字幕(特技与动画);2004年08期
3 马青;;电视频道形象宣传片探析[J];电影文学;2008年17期
4 侯承;;浅析水墨动画历史发展及现况[J];贵州大学学报(艺术版);2007年02期
5 陈晨;;水晕墨章 寄情写意——电视频道水墨动画宣传片的艺术探析[J];当代电视;2013年02期
6 侯君奕;;数字化语境下频道形象宣传片的艺术语言表现[J];电影评介;2010年24期
7 祝憨;;论频道品牌建设中的视觉营销——以上海生活时尚频道形象宣传片为例[J];电视研究;2006年03期
8 曹骏;高山;;AE三步曲之一:后期合成艺术的基本思路[J];电视字幕(特技与动画);2007年03期
9 任秀芹;荆翡;;频道形象宣传片的传播范式研究[J];江西财经大学学报;2007年06期
10 黎泉;刘云花;;浅析影视后期合成中平面图像的三维体现[J];科技广场;2010年11期
本文编号：2467767
本文链接：https://www.wllwen.com/wenyilunwen/dianyingdianshilunwen/2467767.html
