蒙太奇在品牌视觉形象设计中的应用
发布时间：2019-05-23 23:31
【摘要】：语言“蒙太奇”是法语"Montage"的音译,最早为建筑名词,被意为装配构成,后来被广泛运用到电影艺术领域中,著名电影导演普多夫金认为蒙太奇在电影艺术中是一种组织、结合和配置的结构方法。随着对蒙太奇作为一种独特的表现手段这种本质的提取以及其对艺术领域的冲击和影响,蒙太奇表现手段在视觉艺术领域中应用范围越来越广。 在当下的艺术领域中,展开研究蒙太奇语境下的品牌视觉形象设计研究并总结遵循应用蒙太奇的价值规律,是为了更好地凭借蒙太奇这种表现手段对品牌视觉形象进行高效的、更具感染力的传播,依托蒙太奇这种独特的表现手段来提升和塑造品牌视觉形象,尝试对品牌视觉形象设计进行深层次、创造性的、有意义的应用研究,引发深思,分析,见解和共鸣,以完成人们对品牌的认知并记忆。在品牌视觉形象设计中提出蒙太奇这种表现手法的应用也进一步的润色了设计语言,并为视觉形象设计明确一个新视点,做一种新尝试。 结合分析品牌与蒙太奇的关系、蒙太奇在品牌视觉形象设计中的应用以及其在品牌视觉形象设计中的艺术价值等方面,加深理解和重视蒙太奇表现手段在品牌视觉形象塑造中的作用,同时为品牌视觉形象设计的提升带来新的契机。
[Abstract]:The language "montage" is the transliteration of French "Montage". It was originally a architectural noun and was meant to be assembled. It was later widely used in the field of film art. Pudofkin, a famous film director, believes that montage is an organization in film art. The structural method of combining and configuring. With the extraction of the essence of montage as a unique means of expression and its impact and influence on the field of art, montage expression is more and more widely used in the field of visual art. In the current field of art, the research on brand visual image design in the context of montage is carried out and the application of montage is followed in order to better rely on montage as a means of expression to carry out efficient brand visual image. More contagious communication, relying on montage as a unique means of expression to enhance and shape the brand visual image, try to carry out deep, creative and meaningful application research on the brand visual image design, lead to deep thinking and analysis. Opinion and resonance, in order to complete people's recognition and memory of the brand. In the brand visual image design, the application of montage is further embellished, and a new point of view is made for the visual image design, and a new attempt is made. Combined with the analysis of the relationship between brand and montage, the application of montage in brand visual image design and its artistic value in brand visual image design, etc. Deepen understanding and attach importance to the role of montage in brand visual image shaping, and bring new opportunities for the promotion of brand visual image design.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J932;J524
本文编号：2484338
[Abstract]:The language "montage" is the transliteration of French "Montage". It was originally a architectural noun and was meant to be assembled. It was later widely used in the field of film art. Pudofkin, a famous film director, believes that montage is an organization in film art. The structural method of combining and configuring. With the extraction of the essence of montage as a unique means of expression and its impact and influence on the field of art, montage expression is more and more widely used in the field of visual art. In the current field of art, the research on brand visual image design in the context of montage is carried out and the application of montage is followed in order to better rely on montage as a means of expression to carry out efficient brand visual image. More contagious communication, relying on montage as a unique means of expression to enhance and shape the brand visual image, try to carry out deep, creative and meaningful application research on the brand visual image design, lead to deep thinking and analysis. Opinion and resonance, in order to complete people's recognition and memory of the brand. In the brand visual image design, the application of montage is further embellished, and a new point of view is made for the visual image design, and a new attempt is made. Combined with the analysis of the relationship between brand and montage, the application of montage in brand visual image design and its artistic value in brand visual image design, etc. Deepen understanding and attach importance to the role of montage in brand visual image shaping, and bring new opportunities for the promotion of brand visual image design.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J932;J524
【参考文献】
相关期刊论文 前1条
1 让·米特里 ,崔君衍 ,徐昭;蒙太奇的心理学[J];电影艺术译丛;1980年03期
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