音乐作品在新媒体电影中的植入优势

发布时间：2019-06-02 07:12

【摘要】：自新媒体诞生并迅速发展以来,新媒体电影自身所具备的特征、传播方式、传播途径以及受众覆盖率、营销手段等因素给音乐艺术提供了一个全新的植入平台,使其获得了良好的传播渠道与传播效果。同传统电影或电视剧相比,新媒体电影所具备的诸多要素十分适合音乐传播,是继音乐电视以后,音乐与画面最合适的融合方式。甚至同音乐电视相比,新媒体电影中的音乐要素不仅能够相对保留音乐的完整性,同时也能够给画面更大的连贯性空间。本文将以新媒体电影中的音乐植入方式及种类为论述对象,进而阐述音乐作品在新媒体电影中的植入优势、功能及作用。
[Abstract]:Since the birth and rapid development of the new media, the characteristics, communication methods, communication channels, audience coverage, marketing means and other factors of the new media films have provided a new implantation platform for music art. So that it has achieved a good communication channel and communication effect. Compared with traditional films or TV dramas, many elements of new media films are very suitable for music communication, and it is the most suitable way to integrate music and pictures after music television. Even compared with music television, the music elements of new media films can not only preserve the integrity of music, but also give the picture more coherence space. This paper will take the music implantation mode and type in the new media film as the object of discussion, and then explain the advantages, functions and functions of the music works in the new media film.
【作者单位】：中国传媒大学艺术学部;
【基金】：2015年度广播电视研究中心项目“网络音乐资源集成的盈利模式研究:现状与趋势”(项目编号:2014GDYB05)的研究成果
【分类号】：J617.6

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