大连动漫产业发展的经济学分析

发布时间：2018-03-05 20:36

本文选题：动漫产业　切入点：大连　出处：《东北财经大学》2012年硕士论文　论文类型：学位论文

【摘要】：我国作为一个拥有五千年悠久历史和璀璨文化的国家,一直以来都拥有着丰富的民族文化。但是我国在动漫产业和动漫文化方面起步较晚,直到新世纪初的2004年,我国才正式加大了对包括动漫产业在内的文化产业发展扶持力度,随着经济和社会的发展,动漫文化得到了越来越多人的喜爱,也影响着更多的社会群体,尤其是年轻人。作为现代社会物质、技术、文化高度发展的综合产物的动漫文化又经过进一步的发展形成了动漫产业。动漫产业是以创意为动力,以动漫文化为基础,以版权为核心赢利模式,广泛涉及影视、网络、音像与书籍出版以及玩具、文具、服装、食品等行业的现代文化产业。在日常生活中,动漫产业离我们并不遥远,各种动画图书、动画片、动漫服饰、游戏等等都属于动漫产业的范畴。大连市地处我国东北,是环渤海湾地区的重要城市之一,也是东北地区甚至全国经济较为发达的城市之一。大连动漫基地也是我国四个被直接授予园区的城市之一。但是由于各方面原因的存在,大连市动漫产业的发展并不理想,并落后于国内部分城市及国外一些城市。本文通过对大连动漫产业进行经济学分析,分析和阐述了动漫产业相关研究理论,并对大连市动漫产业的现状进行了调查研究,通过上述调查分析发现了大连动漫产业发展过程中存在的问题。这些问题主要包括：市场意识淡薄,公司运作不规范、眼光短浅、片面,不能充分发挥和利用市场,通过准确分析市场动向来掌握市场发展规律寻求发展机遇；动漫产业规模小,与国内部分发达城市及国外城市差距较大；企业在资金的筹集、投放、回收和分配方面存在不足,限制了企业的资金支持；动漫专业人才缺乏导致大连动漫产业中大部分是承揽外包业务,而原画创作等核心内容只能由日本、美国甚至韩国等完成；缺乏足够而有效的交流合作平台。本文在认识到上述问题和不足的基础上利用PEST和SWOT分析方法对大连市动漫产业发展所面临的外部环境进行了调查和分析。通过分析发现大连动漫发展在地理位置、人才培养机构和市场方面仍具有一定的优势,而在市场竞争、交流合作平台和现有人才状况方面存在一定劣势。在上述研究基础上本文提出了以下发展思路和战略： 1.加强政府支持力度,理顺产业管理体制,建设动漫公共技术服务平台,支持优秀动漫原创产品创作生产。 2.加强企业资金支持,借助政府在招商引资和投融资方面的作用,着手建立文化创意产业发展基金,突破动漫游产业发展的资金瓶颈,努力为基地内的各动漫公司提供足够的资金支持。 3.实施人才战略,培养和吸引更多的动漫专业人才。 4.提高自主创新能力,积极开发衍生品,完善产业链,强化产业链。 5.通过产业融合和产业集群战略促进动漫产业的整体快速发展,同时注重国际交流与合作。
[Abstract]:As a country with a long history of five thousand years and bright culture, China has always possessed rich national culture. However, China started late in the animation industry and animation culture until 2004, the beginning of the new century. China has only formally increased its support for the development of the cultural industry, including the animation industry. With the development of economy and society, animation culture has gained more and more people's love and also affected more and more social groups. Especially young people. As a modern society material, technology, culture, the comprehensive product of the development of animation culture has been further developed to form the animation industry. Animation industry is based on creativity, animation culture as the basis, copyright as the core profit model, widely involved in film and television, network, audio-visual and book publishing, as well as toys, stationery, clothing, In our daily life, animation industry is not far away from us. All kinds of animation books, cartoons, animation costumes, games and so on belong to the category of animation industry. Dalian, located in the northeast of China, is one of the most important cities in the Bohai Bay region. Dalian Animation Base is also one of the four cities directly awarded to the park in China. However, because of the existence of various reasons, the development of animation industry in Dalian is not ideal. And lags behind some domestic cities and some foreign cities. Through the economic analysis of Dalian animation industry, this paper analyzes and expounds the relevant research theory of animation industry, and investigates the current situation of animation industry in Dalian. Through the above investigation and analysis, we find the problems existing in the development of Dalian animation industry. These problems mainly include: weak market consciousness, non-standard operation of the company, short-sighted, one-sided, unable to give full play to and make full use of the market. Through the accurate analysis of market trends to grasp the laws of market development to seek development opportunities; animation industry scale is small, and some developed cities and foreign cities, the gap between domestic and foreign cities, enterprises in the financing, investment, recovery and distribution of deficiencies, Limited the financial support of enterprises; the lack of professional animation professionals in Dalian animation industry is mostly contracted out of business, and the core content of the original painting can only be completed by Japan, the United States or even South Korea; Lack of adequate and effective communication and cooperation platform. On the basis of recognizing the above problems and shortcomings, this paper makes an investigation and analysis of the external environment facing the development of Dalian animation industry by using the methods of PEST and SWOT analysis, and finds out that the development of Dalian animation industry is located in the geographical position. Talent training institutions and markets still have some advantages, but there are some disadvantages in market competition, communication and cooperation platform and existing talent situation. On the basis of the above research, this paper puts forward the following development ideas and strategies:. 1. Strengthen the government support, straighten out the industrial management system, build the animation public technology service platform, and support the creation and production of excellent original animation products. 2.Strengthening the financial support of enterprises, with the help of the role of the government in attracting investment and investing and financing, to set up the fund for the development of cultural and creative industries, so as to break through the bottleneck of funds for the development of animation and tourism industries. Efforts for the base of animation companies to provide adequate financial support. 3. Implement talent strategy, train and attract more animation professionals. 4. Improve the ability of independent innovation, actively develop derivatives, improve the industrial chain, and strengthen the industrial chain. 5. Promote the rapid development of animation industry through industry convergence and industrial cluster strategy, while paying attention to international exchanges and cooperation.
【学位授予单位】：东北财经大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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