当代卡通形象设计的文化蕴意研究

发布时间：2018-03-05 19:19

本文选题：视觉设计　切入点：卡通　出处：《湖南大学》2006年硕士论文　论文类型：学位论文

【摘要】： 现代卡通文化作为大众文化的一部分已经深入我们的日常生活。以愉快为视觉特征的卡通文化广受大众欢迎。卡通文化是一个很有发展潜力的文化产业,在有些国家甚至成为国民经济的支柱产业。经过两百多年的发展,卡通文化产业已经发展成熟,并且影响到社会的很多领域。对卡通文化的研究既有助于我们根据自己的国情发展我国的卡通产业,加快物质文明和精神文明的建设,同时有利于提高视觉设计的理论水平和实践能力。本文重点分析并解释了卡通文化形成和发展的原因。通过对古今中外的卡通文化的研究,提出了卡通文化的概念,并从不同的角度分析了卡通文化的特征。在对卡通文化结构分析时,提出了情感划分原则,这一关注人类情感的分类方法将有助于人们更加深刻的理解卡通文化的内涵。其次,本文深刻剖析了卡通文化对人类内心世界的影响,提出了心理抚慰的功能是卡通文化对社会和人们的意义所在的观点,此功能也成为卡通文化发展的根本原因。最后本文联系中国卡通产业的现状,提出了发展民族卡通的建议。并且结合笔者的实际设计案例,研究了视觉传达中卡通形象的设计方法。本文采用了基于案例的研究方法,提出并验证了本文的创新点:卡通文化具有心理抚慰的功能,设计师可以通过提高作品的趣味性来增强这一功能。为将这一创新理论应用于设计实践,本人参与了大量的视觉设计项目,如杭州文具公司的标志设计、南岳童心幼儿园的标志设计以及深圳巴米扬科技有限公司的品牌推广动画设计等等。在设计中,本人力求将趣味性设计融入作品中,提高其在使用过程中产生的愉快感受。
[Abstract]:As a part of popular culture, modern cartoon culture has penetrated into our daily life. Cartoon culture characterized by pleasure as a visual feature is widely welcomed by the public. Cartoon culture is a cultural industry with great potential for development. In some countries, it has even become a pillar industry of the national economy. After more than 200 years of development, the cartoon culture industry has developed and matured. And it has affected many fields of society. The study of cartoon culture will help us to develop our cartoon industry according to our own national conditions and speed up the construction of material civilization and spiritual civilization. At the same time, it is helpful to improve the theoretical level and practical ability of visual design. This paper analyzes and explains the reasons for the formation and development of cartoon culture. Through the study of cartoon culture, the concept of cartoon culture is put forward. When analyzing the structure of cartoon culture, it puts forward the principle of emotion division, which will help people to understand the connotation of cartoon culture more deeply. This paper deeply analyzes the influence of cartoon culture on human inner world, and points out that the function of psychological comfort is the meaning of cartoon culture to society and people. This function has also become the fundamental reason for the development of cartoon culture. Finally, this paper puts forward some suggestions for the development of national cartoon in the light of the current situation of the cartoon industry in China. The design method of cartoon image in visual communication is studied. This paper adopts the case-based research method, puts forward and verifies the innovation of this paper: cartoon culture has the function of psychological comfort, Designers can enhance this function by improving the interest of their works. In order to apply this innovative theory to design practice, I have participated in a large number of visual design projects, such as the logo design of Hangzhou Stationery Company. The logo design of Nanyue Tong Xin Kindergarten and the brand promotion animation design of Shenzhen Bamiyan Technology Co., Ltd.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：J218.7

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