西安文化创意产业集聚区竞争力研究

发布时间：2018-03-10 03:25

本文选题：文化创意产业　切入点：竞争力　出处：《西安电子科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：作为一种新兴的知识密集型产业，文化创意产业已经成为国民经济的支柱产业。随着经济全球化、信息化和网络化趋势的不断加强，各国企业纷纷通过跨国并购、规模扩张等形式，，积极参与国际市场竞争，共同争夺全球市场份额，努力抢占世界市场。而文化创意产业是进入新世纪，顺应国际经济发展的大趋势下产生的新型的产业形态，是知识经济全球化的产物。另外，创意思想和传统产业或传统部门相互渗透、相互融合，实现经济结构调整和产业结构不断优化升级，从而带动文化创意产业的不断发展，并进一步在空间上形成文化创意产业集聚或产业集群。在国外文化创意产业集聚或集群快速发展的影响下，我国各地区都掀起了一股研究文化创意产业、文化创意产业集聚区以及二者竞争力的浪潮。不论是学术界、理论界还是企业层面都开始关注文化创意产业这一新兴领域和新兴研究课题。本文首先从文化创意产业集群、文化创意产业竞争力和西安文化创意产业研究三个方面概括总结了国内外对文化创意产业方面的研究综述；并以西安文化创意产业集聚区作为研究对象，探讨了西安文化创意产业集聚区竞争力水平。文章接着对西安文化创意产业的整体发展状况做了整体的研究，从定性的角度具体分析了西安文化创意产业发展现状和发展特点。然后在此基础上对西安文化创意产业集聚区竞争力情况进行了详细的定量分析，在波特的“钻石模型”理论的指导下，建立了文化创意产业集聚区竞争力的指标体系，进而构建了应用于西安文化创意产业集聚区竞争力的分析模型。运用网络层次分析法ANP，借助Super Decision软件，对西安高新区、陕西动漫产业平台和曲江新区三个典型性文化创意产业集聚区竞争力比较，找出文化创意产业集聚区竞争力存在的问题，为构建文化创意产业集聚区持续竞争力服务。下来从政府、集聚区和文化创意企业三个层面提出对策建议。最后，总结本文结论和进一步需要完善的问题。
[Abstract]:As a new knowledge-intensive industry, cultural and creative industry has become the pillar industry of the national economy. In the form of scale expansion and other forms, they actively participate in international market competition, jointly compete for global market share and strive to seize the world market. However, cultural and creative industries are a new industrial form that has emerged in the new century and adapted to the general trend of international economic development. It is the product of the globalization of knowledge economy. In addition, creative ideas and traditional industries or traditional departments infiltrate and merge with each other to realize the adjustment of economic structure and the continuous optimization and upgrading of industrial structure, thus driving the continuous development of cultural and creative industries. And further form the cultural and creative industry agglomeration or industrial cluster in space. Under the influence of the foreign cultural and creative industry agglomeration or the rapid development of the cluster, every region of our country has set off a research on cultural creative industry. Both academia, theorists and enterprises have begun to pay attention to the new field and the emerging research topic of cultural and creative industry, both in the area of cultural and creative industries and in the tide of their competitiveness. Firstly, this paper summarizes the domestic and foreign research on cultural creative industry from three aspects: cultural creative industry cluster, cultural creative industry competitiveness and Xi'an cultural and creative industry research. Taking Xi'an cultural and creative industry agglomeration area as the research object, this paper discusses the competitiveness level of Xi'an cultural and creative industry agglomeration area. Then, the article makes a whole research on the overall development of Xi'an cultural and creative industry. This paper analyzes the present situation and characteristics of Xi'an 's cultural and creative industries from a qualitative perspective, and then makes a detailed quantitative analysis of the competitiveness of Xi'an 's cultural and creative industries' agglomeration area. Under the guidance of Porter's "Diamond Model" theory, the index system of the competitiveness of cultural and creative industry agglomeration area is established. Then, an analysis model of the competitiveness of Xi'an cultural and creative industry agglomeration zone is constructed. The network analytic hierarchy process (Super) is used to analyze the competitiveness of Xi'an Hi-tech Zone with the help of Super Decision software. Comparing the competitiveness of three typical cultural and creative industry agglomeration areas between Shaanxi animation industry platform and Qujiang New area, to find out the problems existing in the competitiveness of cultural and creative industry agglomeration areas. In order to construct the sustainable competitive service of the cultural and creative industry agglomeration area, this paper puts forward the countermeasures and suggestions from the government, the agglomeration area and the cultural and creative enterprise. Finally, it summarizes the conclusion of this paper and the problems that need to be improved further.
【学位授予单位】：西安电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124;F719

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