促进常州动漫产业发展的公共政策研究

发布时间：2018-03-10 12:53

本文选题：动漫产业　切入点：公共政策　出处：《上海交通大学》2008年硕士论文　论文类型：学位论文

【摘要】：动漫产业是资金密集型、科技密集型、知识密集型和人才密集型的重要文化产业,是21世纪开发潜力巨大的新兴产业、朝阳产业。发展动漫产业具有巨大的经济意义和社会意义。就经济意义而言,动漫产业是一种循环经济、环保经济,能直接促进地区经济可持续发展,促进产品出口创汇,使企业获得巨额利润,增加公共财政,实现产业结构调整;就社会意义而言,政府推动动漫产业发展可以繁荣社会文化,塑造国家形象,加强未成年教育,维护国家文化安全,缓解就业压力,维护社会稳定等。常州作为我国首批9个国家影视动画产业基地之一,经过三年多的发展,已取得了一些成绩,但与国内动漫产业发展较为领先的北京、上海、广州、杭州、深圳、长沙等地相比还有较大差距,政府如何出台公共政策促进常州动漫产业又好又快地发展,是本文探讨的问题。本文从动漫产业发展的公共政策理论基础——制度变迁理论、政府规制理论出发,论述了公共政策推进动漫产业发展的导向功能、管制功能、调控功能及服务功能。进而分析了常州动漫产业发展过程中取得的基地规模不断扩张、企业数量不断增加、作品整体质量不断提升、人才队伍不断扩大、发展环境不断完善等方面的成绩和存在的区位恶性竞争、不成熟的国内市场环境、没有形成集群竞争力、尖端人才奇缺、融资困难、创新能力差等问题,从政策层面分析了常州动漫产业发展问题是因为产业规划不科学、缺乏有效的区域协调机制、政府在要素市场建立中缺位、人才政策不完善、融资机制尚未健全、科学技术创新机制不健全等原因。而后阐述了中国动漫产业政策演进,分析了国内动漫产业发展较为领先城市的产业政策。在此基础上,提出了促进常州动漫产业发展的产业政策、财政政策、科技政策、人才政策及保障公共政策有效实施的相关举措等。
[Abstract]:Animation industry is an important cultural industry, which is capital-intensive, technology-intensive, knowledge-intensive and talent-intensive. It is a new industry with great potential in 21th century. Chaoyang industry. The development of animation industry has great economic and social significance. In terms of economic significance, animation industry is a circular economy, an environmentally friendly economy, which can directly promote the sustainable development of regional economy and promote the export of products to earn foreign exchange. In terms of social significance, the government can propel the development of animation industry to prosper the social culture, shape the national image, strengthen the minor education, and safeguard the national cultural security, and make the enterprises obtain huge profits, increase the public finance, and realize the adjustment of the industrial structure. As one of the first nine national film and television animation industry bases in China, Changzhou has made some achievements after more than three years of development, but with Beijing and Shanghai, where the domestic animation industry is in the lead, Guangzhou, Hangzhou, Shenzhen, Changsha and other places have a big gap, how the government to introduce public policies to promote the development of Changzhou animation industry is a good and rapid development, is the problem discussed in this article. Based on the theory of system change and the theory of government regulation, this paper discusses the guiding function and regulation function of public policy to promote the development of animation industry. Then it analyzes the expansion of the base scale, the increase in the number of enterprises, the continuous improvement of the overall quality of the works, and the expansion of the talent force in the development of Changzhou animation industry. Such problems as continuous improvement of the development environment and the existence of vicious regional competition, immature domestic market environment, lack of cluster competitiveness, shortage of cutting-edge talents, difficulty in financing and poor ability to innovate, etc. This paper analyzes the problems of Changzhou animation industry development from the policy level because of the unscientific industrial planning, the lack of effective regional coordination mechanism, the absence of the government in the establishment of factor market, the imperfect talent policy, and the unsound financing mechanism. The reasons such as the imperfect mechanism of science and technology innovation, and the evolution of China's animation industry policy are expounded, and the industrial policies of the leading cities in the development of domestic animation industry are analyzed. The industrial policy, fiscal policy, science and technology policy, talent policy and relevant measures to ensure the effective implementation of public policy are put forward to promote the development of the animation industry in Changzhou.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F719

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