基于用户体验的动漫衍生产品设计

发布时间：2018-03-10 17:24

本文选题：动漫衍生产品　切入点：用户体验设计　出处：《浙江工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：动漫产业是新兴的文化创意产业。衍生产品是整个产业利润实现的重要组成部分。目前我国正大力推进文化创意产业的发展,政府支持集中于动漫内容产品。但企业往往忽视衍生产品的设计开发。衍生产品不仅仅是回收利润的来源,好的衍生产品还能起到扩大动漫形象影响力的作用。国内的衍生产品设计开发模式比较僵化,缺少创新。因此市场占有率大大不如国外品牌,不利于整个产业本身的发展。动漫衍生产品除了功能性本身所蕴含的文化信息也是建立良好的用户体验的重要部分。本研究主要从用户体验的设计方法入手,在现有的用户体验模型的基础上,尝试结合用户对于动漫的故事情节的意象偏好,基于对功能、造型和情节的感性意象三方面的分析和数据指导来进行衍生产品的设计。最后针对目标人群进行最终方案的验证工作,确认设计方案和设计方法的可行性。对于以用户的记忆为基础的反思层面的元素融入,是本次研究的主要内容。最后结果也基本达到了预期目标。基于可靠的理论依据和数据支持为衍生产品开发提供新的方法和路径,以期设计出更加符合用户体验需求的动漫衍生产品。
[Abstract]:Animation industry is a new cultural and creative industry. Derivative products are an important part of realizing the profits of the whole industry. At present, China is vigorously promoting the development of cultural and creative industries. Government support focuses on animation content products. But companies tend to ignore the design and development of derivatives. Derivatives are not just a source of profit recovery. Good derivatives can also play the role of expanding the impact of animation image. Domestic derivative design and development model is more rigid, lack of innovation, so the market share is far less than foreign brands, which is not conducive to the development of the entire industry itself. In addition to the cultural information contained in the function itself, the animation derivative product is also an important part of establishing a good user experience. This study mainly starts with the design method of user experience, and based on the existing user experience model, Try to combine the user's image preference for the storyline of animation, based on the function, The design of derivative product is carried out through the analysis and data guidance of the perceptual image of modeling and plot. Finally, the feasibility of the design scheme and the design method is confirmed through the verification of the final scheme for the target population. For elements at the reflective level based on the user's memory, Is the main content of this study. The final results also basically reach the expected goal. Based on reliable theoretical basis and data support, it provides a new method and path for the development of derivative products. With a view to design more in line with the needs of the user experience of animation derivatives.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TB472

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