日本可爱文化影响下民族动画的走向研究

发布时间：2018-03-10 20:35

本文选题：日本可爱文化　切入点：卡通文化　出处：《湖南师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：可爱文化是伴随着日本动漫产业的发展而形成的新兴文化,主要是通过动画,漫画,动漫游戏以及衍生商品等传达其文化内涵。随着社会的发展,人们的工作和生活压力增大,其思想、情感和行为也发生着相应的变化,“可爱,活泼,漂亮”的消费产品受到了很多人尤其是年轻人的欢迎和追捧。在新一代人们文化思想的变化中,可爱文化这一现代文化现象也就应运而生了自1970年代以来,“可爱”已经成为日本文化的重要元素,举凡大众文化、娱乐、衣着、饮食、玩具、装扮、行为与礼节等等,无不受其影响。日本人正在做的,就是借助“可爱文化”对世界各国进行文化渗透,以“卡通、幽默、娱乐、亲和力”等特性来影响受众(特别是青少年)的审美标准和价值观,从而使受众在潜意识中对日本文化产生亲近感和认同感,以此来确立日本在世界的文化霸权地位。也正是由于这样的文化渗透,日本的“哆啦a梦”、“hellokitty”、“皮卡丘”成为了伴随新一代少年儿童成长的动画形象,并为“可爱”的代名词。有专家提出,建立中国式的“可爱文化”,对构建中国消费文化、推动中国消费市场有着重要的作用。并且有专家说,可爱的造型、幽默好玩的故事则是动漫产品成功的先决条件。在日本可爱文化的影响下,中国民族动画的发展面临着巨大的压力和挑战。面对可爱文化的渗透,我们应当辩证的看待,警惕“糖衣炮弹”的袭击,其中包括“主流可爱”中色情、暴力、幼稚力的包装和美化,我们应当取其精华,去其糟粕。本文从民族动画最具吸引力的文化因素入手,分析了可爱文化与日本动画的内在关系以及可爱文化对中国民族动画的影响,在对中国传统文化中具有潜在可爱文化的角度中,探讨了我国民族动画在挖潜传统“可爱元素”的欠缺,进一步探讨了中国式的可爱文化的构建,从核心内涵、内在需求、传统元素的现代化转换、可爱形象的打造等方面对挖掘中国式可爱民族动画进行了有益思考。
[Abstract]:Adorable culture is a new culture formed with the development of Japanese animation industry. It mainly conveys its cultural connotation through animation, cartoon, animation games and derivative commodities. With the development of society, people's work and life pressure increases. Their thoughts, emotions and behaviors have also changed accordingly. The "lovely, lively, beautiful" consumer products have been welcomed and sought after by many people, especially young people. In the new generation of people's cultural changes, The modern cultural phenomenon of lovable culture has emerged as the times require. Since the 1970s, "loveliness" has become an important element of Japanese culture, popular culture, entertainment, clothing, food, toys, costumes, behavior and etiquette, and so on. It is to use "lovely culture" to infiltrate the cultures of various countries in the world, and to influence the aesthetic standards and values of the audience (especially teenagers) with the characteristics of "cartoon, humor, entertainment, affinity" and so on. In order to make the audience subconsciously develop affinity and identity with Japanese culture, so as to establish Japan's cultural hegemony in the world. It is precisely because of such cultural infiltration, "Doraemon", "hellokitty" and "Picachu" in Japan have become animated images growing up with a new generation of young children, and they are synonymous with "lovely". Some experts have suggested that the establishment of a Chinese-style "lovely culture" will contribute to the construction of a Chinese consumer culture. Promoting China's consumer market has an important role to play. And some experts say that cute looks and funny stories are prerequisites for the success of animation products. Under the influence of Japanese cute culture, The development of Chinese national animation is facing great pressure and challenge. In the face of the infiltration of lovely culture, we should dialectically look at it and guard against the attack of "sugar-coated shells", including pornography and violence in "mainstream loveliness". Childish packaging and beautification, we should take its essence, to the dregs. Starting with the most attractive cultural factors of ethnic animation, this paper analyzes the intrinsic relationship between cute culture and Japanese animation, as well as the influence of cute culture on Chinese national animation, in the perspective of potential lovable culture in Chinese traditional culture. This paper probes into the deficiency of Chinese national animation in tapping the potential of the traditional "lovely elements", and further probes into the construction of the Chinese style of lovable culture, from the core connotation, the internal demand, and the modernization transformation of the traditional elements. The creation of lovely image and other aspects of the mining of Chinese-style cute ethnic animation for useful thinking.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J954

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