日本动漫产业海内外市场拓展研究

发布时间：2018-03-19 06:02

本文选题：全球化　切入点：日本流行文化　出处：《山东社会科学》2015年12期 　论文类型：期刊论文

【摘要】：作为全球最大的动漫产品输出国和制作者,日本的动漫产业与电器、汽车并列为其国民经济的三大支柱,日本也因此享有"动漫王国"的美誉。深入研究日本动漫产业成功的经验,尤其是其对海内外市场的拓展方略,可以给予我国文化产业的打造以重要启示,对我国动漫产业的发展及"走出去"提供重要借鉴。我国拥有五千年的文化积淀,历史文化资源取之不尽,只要我们对市场需求有充分的认知,并且准确把握需求特征,不断创新文化供给,完全有能力在繁荣文化产业的同时拓展动漫产业市场。动漫产业属于文化创意产业,其发展不能单纯依靠政府的产业扶助,应该深入挖掘我们民族的文化宝库,激发民族文化的创造力,让文化创意产业通过动漫的形式进行分享、交流、学习与竞争。
[Abstract]:As the world's largest exporter and producer of animation products, Japan's animation industry and electrical appliances are the three pillars of its national economy. For this reason, Japan also enjoys the reputation of "animation kingdom." the in-depth study of the successful experience of the Japanese animation industry, especially its strategy for the development of domestic and foreign markets, can give important inspiration to the creation of the cultural industry in China. For the development of China's animation industry and "go out" to provide an important reference. China has 5,000 years of cultural accumulation, historical and cultural resources are inexhaustible, as long as we have a full understanding of market demand, and accurately grasp the characteristics of demand, Constantly innovating the cultural supply, fully able to expand the animation industry market while prospering the cultural industry. The animation industry belongs to the cultural and creative industries, and its development cannot rely solely on the support of the government industry. We should dig deep into our national cultural treasure house, stimulate the creativity of national culture, and let the cultural creative industry share, communicate, learn and compete through the form of animation.
【作者单位】：山东财经大学;山东大学历史文化学院;
【分类号】：G131.3

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