我国动漫产业知识产权保护问题研究

发布时间：2018-03-19 09:57

本文选题：动漫形象　切入点：商品化权　出处：《华侨大学》2011年硕士论文　论文类型：学位论文

【摘要】：动漫是动画和漫画的统称。动漫作品中的出场形象,由于在实际生活中成为群众喜闻乐见的虚拟明星而产生了一种消费吸引力,许多精明的商家随之将其商业化开发,从而与原有的作品版权市场共同构成了完整的动漫市场。现在,动漫业正在迈着建立完善产业链条的步伐,朝着“产业化”和“全球化”的方向快速发展。动漫产业已被国际社会公认为是“2l世纪知识经济的核心产业”、“2l世纪最有希望的朝阳产业”。然而,随着动漫经济的升温,盗版、恶意抢注、仿制衍生品等各种侵权现象也大量出现。由于商品化权是基于动漫作品中的动漫形象的一种“二次开发”权利,现有法律没有任何明确的依据可以加以规制,这显然不利于动漫产业的健康发展。为此,本文从我国现在的动漫产业知识产权保护现状入手,对其进行全面深入的分析和评价,再在此基础上介绍了目前主要动漫国家的知识产权保护模式并进行了借鉴性分析,最后提出构建动漫角色商品化权为核心的全面知识产权保护体系。正文分为三个部分: 第一部分是对我国动漫产业知识产权保护现状的介绍和评析。其中,首先对我国动漫产业中知识产权侵权的表现进行归纳,对我国动漫产业知识产权保护法律的现状进行介绍。接下来,对上述现状进行了全面深入的分析,归结出立法、执法管理体制、保护力度薄弱等原因。第二部分对主要动漫国家动漫产业知识产权保护模式进行介绍和借鉴。第一节,对美国动漫产业知识产权法律保护经验和虚拟角色的商标法和不正当竞争法保护,以及虚拟角色的商品化权保护方式进行了比较全面的介绍,并对其进行了简略的评析。第二节对日本的保护模式进行详细的介绍和评析,以期对我国动漫产业知识产权保护体系的构建有所借鉴。第三部分是最具建设性的对我国动漫产业知识产权保护体系的构建。在上述分析和借鉴的基础上,首先引入动漫角色商品化权理论,进而提出以构建动漫角色商品化权保护为核心、从行业协会、动漫企业、作品作者等方面进行补充完善的全面动漫产业知识产权保护体系。
[Abstract]:Animation is the general name for animation and comics. The appearance image in animation works has produced a kind of consumer attraction by becoming a popular virtual star in real life, and many savvy businesses have commercialized it with it. Thus, together with the original copyright market of works, it constitutes a complete animation market. Now, the animation industry is taking the pace of establishing and perfecting the industrial chain. The animation industry has been recognized by the international community as "the core industry of the 21st century knowledge economy" and "the most promising sunrise industry in the 21st century." however, with the heating up of the animation economy, piracy, Malevolent grabbing, imitation derivatives and other kinds of tortious phenomena also appear in large quantities. Because the right to commercialize is a kind of "secondary development" right based on the animation image in the animation works, there is no clear basis for the existing law to regulate it. This is obviously not conducive to the healthy development of the animation industry. For this reason, this paper starts with the current situation of intellectual property protection of the animation industry in China, and makes a comprehensive and in-depth analysis and evaluation of it. On this basis, this paper introduces the current intellectual property protection model of the main animation countries and analyzes it for reference. Finally, it proposes to build a comprehensive intellectual property protection system with the commoditising rights of animation characters as the core. The text is divided into three parts:. The first part is the introduction and analysis of the current situation of intellectual property protection in China's animation industry. This paper introduces the current situation of intellectual property protection law in China's animation industry. Then, the author makes a comprehensive and in-depth analysis of the above situation, and concludes that legislation, law enforcement management system, weak protection and other reasons. The second part introduces and draws lessons from the main animation countries' intellectual property protection mode of animation industry. The first section is the trademark law and unfair competition law protection of American animation industry intellectual property rights protection experience and virtual role. And the way to protect the commercial rights of the virtual characters is introduced in a comprehensive way, and a brief analysis is made on the protection mode of the virtual characters. The second section gives a detailed introduction and evaluation of the protection mode of Japan. In order to our country animation industry intellectual property protection system construction reference. The third part is the most constructive construction of the intellectual property protection system of China's animation industry. On the basis of the above analysis and reference, the theory of commoditization rights of animation characters is first introduced. Then it puts forward a comprehensive system of intellectual property protection of animation industry, which is based on the protection of commoditization rights of animation characters, and is supplemented by industry associations, animation companies, authors of works and so on.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：D923.4

【引证文献】