民营企业动漫图书生产力研究

发布时间：2018-03-24 01:06

本文选题：民营　切入点：出版　出处：《出版发行研究》2009年06期

【摘要】：创意经济已经成为21世纪国民经济主旋律,动漫产品作为创意文化产业的领跑者已经被国家列入重点扶持行业。过去五年的大发展,造就了5000多家从事动漫的机构和2000余部动画作品,其中不乏百万册、千万册畅销书巨作。而90%以上动漫图书策划与运作均出自民营文化公司。本文着重论述动漫出版的发展趋势、民营企业的动漫图书生产策略两方面,并从投资、资源整合、挖掘潜在资源、有效销售政策等方面深入研究民营文化企业的动漫图书生产能力。
[Abstract]:The creative economy has become the main theme of the twenty-first Century national economic, animation products as creative cultural industry leader has been included in the national key support industry. In the past five years of development, has created more than 5000 engaged in animation institutions and more than 2000 animated works, which are 100 million, million copies of the best-selling book and more than 90% anime masterpiece. From the book planning and operation of private cultural companies. This paper focuses on the development trend of publishing animation, two cartoon books production strategy of private enterprises, and integrate resources from investment, mining potential resources, effective sales policy and other aspects of in-depth study of private cultural enterprises cartoon book production capacity.

【作者单位】：北京鹏远翔文化传媒有限公司;
【分类号】：G239.2-F

【共引文献】