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基于C-GEM模型的天津动漫产业竞争力评价研究

发布时间:2018-03-27 07:15

  本文选题:GEM模型 切入点:动漫产业 出处:《东北大学》2012年硕士论文


【摘要】:动漫产业作为文化产业的重要组成部分,得到了政府和学者的重视。我国制定了相关的宏观调控政策和经济优惠政策推动动漫产业的发展,并取得了可喜的成绩,全国动漫产业迅速发展。目前全国动漫产业已形成京津翼聚集区、长三角聚集区、珠三角聚集区、中部聚集区、东北聚集区、西南聚集区六大区域为主导的产业格局。天津凭借其地理优势、人文优势和良好的政策环境,使动漫产业获得了迅速发展,已建成天津国家动漫产业园、天津华苑软件园、天津凌奥创意产业园等产业集群。目前,国内学者对于动漫产业竞争力的研究较少,缺乏对动漫产业竞争力影响因素的系统分析。因此,构建动漫产业竞争力评价指标体系是一项具有理论意义和实践意义的研究工作。 本文系统梳理了国内外关于产业竞争力的基础理论,总结动漫产业相关研究成果,结合动漫产业的特征和天津动漫产业发展现状,以GEM模型理论为基础,构建C-GEM模型。该指标体系在GEM模型“基础”、“企业”、“市场”三大因素对的基础上加入了“产业链”因素对,形成了四大因素对,32个影响因素的评价指标体系。 地区的动漫产业竞争力主要是通过区域内动漫产业集群反映的,因此本文以天津动漫产业集群的竞争力代表天津动漫产业整体的竞争力。本文的分析数据是通过向动漫基地政府官员、动漫基地企业家、动漫画研究者和动漫产业从业者发放调查问卷获得的。在分析的过程中运用层次分析法对数据进行处理,然后运用C-GEM模型量化方法计算整个动漫产业的竞争力,对天津的动漫产业做一个客观评价,找出天津在发展动漫产业过程中的短板环节,并给出提升天津动漫产业的对策,以期能为天津动漫产业的又好又快发展助力。
[Abstract]:As an important part of the cultural industry, animation industry has been attached importance to by the government and scholars. China has formulated relevant macro-control policies and preferential economic policies to promote the development of the animation industry, and has made gratifying achievements. The national animation industry has developed rapidly. At present, the national animation industry has formed a Beijing-Tianjin-wing gathering area, a Yangtze River Delta gathering area, a Pearl River Delta gathering area, a central gathering area, a northeast gathering area, By virtue of its geographical advantages, humanistic advantages and favorable policy environment, Tianjin has achieved rapid development of the animation industry, and has built Tianjin National Animation Industry Park and Tianjin Huayuan Software Park. Tianjin Lingao Creative Industry Park and other industrial clusters. At present, domestic scholars have less research on the competitiveness of the animation industry, and lack of systematic analysis of the factors affecting the competitiveness of the animation industry. Construction of animation industry competitiveness evaluation index system is a theoretical and practical significance of research work. This paper systematically combs the basic theories about the industry competitiveness at home and abroad, summarizes the related research results of the animation industry, combines the characteristics of the animation industry and the current situation of the animation industry in Tianjin, based on the GEM model theory. The C-GEM model is constructed. The index system adds "industrial chain" factor pair on the basis of "basic", "enterprise" and "market" of GEM model, and forms an evaluation index system of four major factors and 32 influencing factors. The regional animation industry competitiveness is mainly reflected through the regional animation industry cluster, Therefore, this paper takes the competitiveness of Tianjin animation industry cluster to represent the overall competitiveness of Tianjin animation industry. The analysis data in this paper are based on the analysis of the animation base government officials, animation base entrepreneurs, In the process of analysis, the Analytic hierarchy process (AHP) is used to process the data, and then the C-GEM model is used to quantify the competitiveness of the whole animation industry. This paper makes an objective evaluation of the animation industry in Tianjin, finds out the short board links in the process of developing the animation industry in Tianjin, and puts forward the countermeasures to promote the animation industry in Tianjin in order to help the development of the animation industry in Tianjin better and faster.
【学位授予单位】:东北大学
【学位级别】:硕士
【学位授予年份】:2012
【分类号】:G124;F224

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