常州政府推动动漫产业集群发展作用研究

发布时间：2018-03-27 15:20

本文选题：动漫产业集群　切入点：发展阶段　出处：《上海交通大学》2009年硕士论文

【摘要】： 国家“十一五”文化发展纲要将动漫产业确定为未来文化发展的九大重点领域之一,许多城市已开始谋划将动漫产业打造为城市经济新的增长点,并力争取得领先全国的地位。这场围绕动漫产业展开的竞争,不论国内国外,从一开始就表现出了非常明显的地域特征,各地区政府在竞争中也扮演着极为重要的角色,促进本地动漫企业实现集群化发展,打造具有竞争优势的动漫产业集群,已成为各地政府扶持动漫产业发展的共同取向。为此,如何能找准政府的角色定位,明确政府在推动动漫产业集群发展中所起的作用,制定相应的公共政策工具,促进动漫产业集群化发展是值得研究的问题。本论文就是在这样的背景下,从动漫产业的概念入手,明确动漫产业及动漫产业集群的内涵与特征、发展要素与发展阶段;运用公共管理和公共经济经典理论,分析政府推动动漫产业集群发展的内因与发挥作用的主要途径;结合常州实际,研究两个不同发展阶段政府所起的作用与存在问题;在借鉴国内外政府推动动漫产业集群化发展经验基础上,提出具体的改进措施和建议。通过本文研究,明确动漫产业集群各发展阶段与政府角色定位、作用的关系;明确现阶段常州推动动漫产业集群发展正实现政府主导向政府引导、由政策支持向环境支持两大转变;明确现阶段常州政府推动动漫产业集群发展中主要存在产业集群战略未能实现最好效果、集群发展外部环境建设力度不够、人才培养尚待规范、全方位公共服务提供不足四大问题;明确建议常州政府在角色转变中,引导多方参与,通过创新机制、加大投入、实施人才战略、提供公共产品、搭建公共服务平台等手段解决发展瓶颈问题。另外,也希望通过本文研究能对其他地区发展动漫有一定的借鉴作用。
[Abstract]:The national "11th Five-Year Plan" cultural development outline will determine the animation industry as one of the nine key areas of future cultural development. Many cities have begun to plan to create animation industry as a new growth point of urban economy, and strive to achieve a leading position in the country. This competition around the animation industry, whether at home or abroad, has shown very obvious regional characteristics from the beginning, and regional governments also play an extremely important role in the competition. To promote the local animation enterprises to achieve cluster development, to create a competitive advantage of animation industry cluster, has become the common orientation of local governments to support the development of animation industry. Therefore, how to locate the role of the government, clarify the role of the government in promoting the development of animation industry cluster, formulate the corresponding public policy tools, and promote the development of animation industry cluster are worthy of study. This paper is in this background, starting with the concept of animation industry, to clarify the connotation and characteristics of the animation industry and animation industry cluster, development elements and stages; use of public management and public economy classic theory, This paper analyzes the internal causes and main ways for the government to promote the development of animation industry cluster, studies the role and existing problems of the government in two different stages of development, combined with the reality of Changzhou. Based on the experience of promoting the development of animation industry cluster at home and abroad, this paper puts forward concrete improvement measures and suggestions. Through the study of this paper, the relationship between the development stages of animation industry cluster and the role and role of the government is clear; it is clear that Changzhou is promoting the development of the animation industry cluster at this stage to realize the government leading to the government guidance. From policy support to environmental support, it is clear that at this stage Changzhou government promote animation industry cluster development mainly exist in the industrial cluster strategy failed to achieve the best results, cluster development of the external environment is not strong enough, Personnel training needs to be standardized, and the provision of all-round public services is not enough. It is clearly suggested that the Changzhou government should guide various parties to participate in the role change, increase investment through innovative mechanisms, implement the talent strategy, and provide public goods. Build public service platform and other means to solve the bottleneck of development. In addition, I also hope that this study can be used for reference to other regions to develop animation.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F719

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