皮克斯的三位一体之于中国动画的启示

发布时间：2018-03-27 15:42

本文选题：皮克斯　切入点：三位一体　出处：《浙江理工大学》2011年硕士论文

【摘要】：无论是在一部动画片中还是在一个动画公司的发展过程中，技术、艺术和商业一直是一个难以协调且困惑主创人员和经营者的问题。他们常常或是强调技术忽略了艺术表现和商业运作；抑或是重商业利益而忽视了作品的艺术性和对技术的研究；再有就是只强调艺术性而忽略追求动画的商业利益和技术发展。如何协调这三者的关系，皮克斯无疑是一个成功的案例。在皮克斯，技术、艺术和商业的关系十分明晰：那就是“艺术挑战技术，技术启发艺术，”商业则支撑二者，二者又反过来促进皮克斯在商业上的成功。本文从技术、艺术和商业三个方面入手，通过阐述皮克斯技术和艺术的关系,艺术和商业的关系以及商业如何支撑技术和艺术，综合运用SWOT矩阵分析皮克斯能够取得成功的原因。并以此结合中国动画现状，尝试通过建立囚徒困境模型等方式来找出中国动画所面临的问题症结，，以期为后来的研究者提供一些参考，为现今中国动画走出发展的瓶颈出一己绵薄之力。本文主要的研究成果包括： 1.为探索从理论上对研究中国动画制作瓶颈问题提供支持，对皮克斯三位一体的动画制作理念及其作品的成就特点进行了全面系统的分析。 2.为探索对中国动画产业进行科学分析的模式，建立了皮克斯和中国动画产业的SWOT分析矩阵。 3.为探索突破中国动画制作瓶颈，提供直观的解决方案，建立了用于分析中国动画为何投资不足的囚徒困境模型。 4.从普遍的观点，特别是从动画教育的角度分析了皮克斯带给中国的启示，探索为中国动画产业解决后续力量提出前瞻性建议。
[Abstract]:Whether in an animated film or in the development of an animation company, technology, Art and business have been a difficult and confusing problem for creators and operators, who often or emphasize that technology ignores artistic expression and business operations; Or the emphasis on commercial interests and neglect of the artistry of the work and the study of technology, and then the emphasis on artistry while neglecting the commercial interests and technological development of animation. How to coordinate these three relations? Pixar is certainly a success story. In Pixar, the relationship between technology, art and business is clear: "Art challenges technology, technology inspires art," business supports both. Both in turn contributed to Pixar's commercial success. This article starts with the three aspects of technology, art and commerce, and expounds the relationship between Pixar technology and art, the relationship between art and commerce, and how commerce supports technology and art. Using SWOT matrix to analyze the reasons why Pixar can succeed, and combining with the current situation of Chinese animation, trying to find out the crux of the problem that Chinese animation faces by establishing prisoner's dilemma model and so on. In order to provide some reference for the later researchers, the current Chinese animation out of the bottleneck of the development of a small force. The main research results of this paper are as follows:. 1. In order to provide theoretical support for the study of the bottleneck of Chinese animation production, this paper makes a comprehensive and systematic analysis of the concept of "Pixar Trinity" animation production and the achievement characteristics of its works. 2. In order to explore the mode of scientific analysis of Chinese animation industry, the SWOT analysis matrix of Pixar and Chinese animation industry is established. 3. In order to explore and break through the bottleneck of Chinese animation production and provide an intuitive solution, a prisoner's dilemma model is established to analyze why Chinese animation is underinvested. 4. From the general point of view, especially from the angle of animation education, this paper analyzes the inspiration that Pixar brings to China, and explores some forward-looking suggestions for the Chinese animation industry to solve the following problems.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J954;F719

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