中国动漫产业发展十年之区域布局分析

发布时间：2018-04-09 13:36

本文选题：中国动漫产业　切入点：区域布局　出处：《创意与设计》2015年06期

【摘要】：2004年国家广电总局发布《关于发展我国影视动画产业的若干意见》,吹响振兴动漫产业的号角,从此我国动漫产业走上快车道。2004年至今已经有十个年头。这十年我国动漫产业格局在市场洗牌中不断调整变化,渐次呈现出清晰的梯队化布局,形成了以广东、上海为第一方阵,浙江、江苏、湖南、北京为第二方阵,福建、安徽、河南、黑龙江、四川、重庆、湖北、辽宁为第三方阵的区域格局。广东是目前我国动漫产业总体态势最好的区域,建成了以广州、深圳为核心的原创及服务基地,以东莞、汕头为核心的衍生加工基地,以原创拉动衍生,以衍生反哺原创。上海是动漫产业发展性价比最高的区域,虽然在量上没有什么优势,但产品在影响力、市场开发、资源整合、国际化程度等方面具有优势。
[Abstract]:In 2004, the State Administration of Radio, Film and Television (SARFT) issued several opinions on the development of China's film and television animation industry, which sounded the trumpet of revitalizing the animation industry, and since then our country's animation industry has been on the fast track. It has been ten years since 2004.Over the past decade, the pattern of the animation industry in China has been constantly adjusted and changed in the market reshuffle, gradually showing a clear echelon layout, forming Guangdong and Shanghai as the first square array, Zhejiang, Jiangsu, Hunan, Beijing as the second square array, Fujian, Anhui,Henan, Heilongjiang, Sichuan, Chongqing, Hubei, Liaoning for third-party array regional pattern.Guangdong is the best region of animation industry in our country at present, with Guangzhou and Shenzhen as the core of the original and service base, Dongguan, Shantou as the core of the derivative processing base, with the original pull derivative, to derive and feed the original.Shanghai is the region with the highest performance-price ratio in the development of animation industry. Although there is no advantage in quantity, the products have advantages in terms of influence, market development, resource integration, degree of internationalization and so on.
【作者单位】：东南大学艺术学院;江苏省文联;
【基金】：江苏省社会科学基金项目“提升江苏动漫业竞争力问题研究”(项目编号:12DDB010) 东南大学优秀青年教师教学科研资助计划资助项目江苏省非物质文化遗产研究基地项目的阶段性成果
【分类号】：G124

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