论中国设计风格在当代国际设计领域的定位与推广

发布时间：2018-08-05 19:30

【摘要】：从20世纪80年代开始，随着全球化思想在世界范围的深入和普及，，国际间的交流和往来得到了前所未有的发展。然而，美国、欧洲、日本等发达国家依然占据着经济领域和文化产业的制高点，掌握着从影视、动漫、艺术、时尚到高科技产品的研发、设计和生产的主导权。在艺术设计领域，早期的中国设计人员大多模仿欧美等国家的设计风格，随着近年来日韩文化风靡中国，许多设计人员转而模仿日韩的设计风格。中国拥有5000年悠久的历史，儒家思想，四大发明曾经对世界的繁荣和发展产生过深远的影响。然而到了近现代，我国的设计人员缺乏独创的原动力，一味效仿其它国家的设计风格，这是一个值得我们深入思考的问题。本文首先追溯中国设计的起源是从以石器为代表的原始社会开始的，并且对旧石器时代和新石器时代的艺术设计风格进行了归纳与总结。然后从夏商周、春秋战国、秦汉、唐朝及五代十国、宋朝、元朝、明朝、清朝到近现代对中国各主要历史时期的设计理念和风格进行了总结和分析。文章进一步阐述了世界史前时代与中国史前时代具有一定的相似性，同样是从以石器为代表的原始社会开始的，并且对世界旧石器时代和新石器时代的艺术设计风格进行了归纳与总结。然后对古埃及、古代两河流域文明、古印度、爱琴海文明、古希腊、古罗马、欧洲中世纪、文艺复兴直至近现代世界各主要历史时期的设计理念和风格进行了总结和分析。本文随后介绍了中国艺术设计风格在各历史时期的国际影响力，然后对中国艺术设计风格目前在国际上所处的地位进行了分析。文章进一步对中国与外国的设计风格进行了系统的对比和分析，将欧洲、美国、日本、韩国在艺术设计方面的亮点和精髓进行了归纳和总结，之后对如何创建独具中国特色的设计风格进行了探讨。本文最后着重论述在世界范围内宣传推广中国艺术设计风格的方式，包括积极参加国际性的艺术设计类的比赛、博览会等活动；大力推动艺术设计类留学人员的互派；促进艺术设计协会和学会之间的互访与交流活动；以及持续开展中国对外形象的宣传和文化艺术的有效传播。
[Abstract]:Since 1980's, with the deepening and popularization of globalization thought, international exchanges and exchanges have been developed unprecedented. However, the United States, Europe, Japan and other developed countries still occupy the commanding heights of economic and cultural industries, from film and television, animation, art, fashion to the development, design and production of high-tech products. In the field of art and design, the early Chinese designers mostly imitate the design styles of Europe and the United States and other countries. With the popularity of Japanese and Korean culture in China in recent years, many designers have turned to imitate the design style of Japan and Korea. China has a long history of 5000 years, Confucianism, the four great inventions have had a profound impact on the prosperity and development of the world. However, in modern times, the designers in our country lack the original motive force and blindly emulate the design style of other countries, which is a problem worthy of our deep consideration. This paper first traces the origin of Chinese design from the primitive society represented by stone tools, and sums up and summarizes the art design styles of Paleolithic and Neolithic. Then, from Xia, Shang and Zhou, Spring and Autumn, Qin and Han, Tang Dynasty and five dynasties, Song Dynasty, Yuan Dynasty, Ming Dynasty, Qing Dynasty to modern times, this paper summarizes and analyzes the design ideas and styles of the main historical periods in China. The article further expounds that the world prehistoric era and the Chinese prehistoric era have certain similarities, which also began with the primitive society represented by stone tools. And the world Paleolithic and Neolithic art design style is summarized and summarized. Then the design ideas and styles of ancient Egypt, ancient river basin civilization, ancient India, Aegean civilization, ancient Greece, ancient Rome, medieval Europe, Renaissance and modern world were summarized and analyzed. This paper then introduces the international influence of Chinese art design style in each historical period, and then analyzes the status of Chinese art design style in the international community. The article makes a systematic comparison and analysis of the design styles between China and foreign countries, and sums up and summarizes the highlights and essence of art design in Europe, the United States, Japan and South Korea. After that, it discusses how to create a unique design style with Chinese characteristics. In the end, the paper focuses on the ways of popularizing and popularizing Chinese art design style in the world, including participating actively in international art and design competitions, expo, etc. To promote the exchange of visits and exchanges between the Art and Design Association and the Society; and to continuously promote the image of China and the effective dissemination of culture and art.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J509

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