色彩心理学在平面设计的应用

发布时间：2018-01-11 13:21

本文关键词：色彩心理学在平面设计的应用　出处：《西部皮革》2016年20期 　论文类型：期刊论文

【摘要】：当今社会发展是多元化的,这使得平面设计们也要找寻了更多的元素。现在的平面设计师们不仅仅只是简单的设计出产品,而是要他们学习和了解心理学。心理学包含有色彩心理学,色彩心理学是十分重要的学科,它在自然欣赏、社会活动方面,色彩在客观上是对人们的一种刺激和象征;它在主观上又是一种反应与行为。色彩心理透过视觉开始,从知觉、感情而到记忆、思想、意志、象征等,其反应与变化是极为复杂的。色彩的应用很重视这种因果关系,即由对色彩的经验积累而变成对色彩的心理规范,当受到什么刺激后能产生什么反应,都是色彩心理所要探讨的内容。学好色彩心理学可以使得设计师更好的了解消费者在购买产品时的心理活动,从而更好的得出数据,做出更人性化、更有创造性、更让消费者满意的设计。现在色彩心理学的正在兴起,所以平面设计师们应该更好的展开研究和探索。本文在上完相关课程后再结合自己的知识和感悟,以色彩心理学为依据,做出了一套设计。
[Abstract]:Today's social development is diversified, which makes graphic designers to look for more elements. Today's graphic designers are not only simply designed out of products. Psychology includes color psychology, which is a very important subject in nature appreciation and social activities. Color is a kind of stimulus and symbol to people objectively; It is also a kind of reaction and behavior subjectively. The color psychology starts through the vision, from perception, emotion to memory, thought, will, symbol and so on. The application of color attaches great importance to this kind of causality, that is, from the accumulation of experience to the psychological norm of color, what reaction can be produced when the color is stimulated. Color psychology is to explore the content. Learn color psychology can make designers better understand the psychological activities of consumers in the purchase of products, so as to better get the data, make more humanized. More creative, more consumer satisfied design. Now color psychology is on the rise. So graphic designers should better carry out the research and exploration. After taking the relevant courses, this paper combines their own knowledge and understanding, and makes a set of design based on color psychology.
【作者单位】：天津师范大学;
【分类号】：J51
【正文快照】： 文化总是随着时代在不断地传播及演化,咖啡和星座都作为一种文化,也是同样如此的。那么,在中国今日发展良好的咖啡文化和星座文化也具有自己独有的特色。“星咖秀”系列广告设计概念的确立是其体现出潮流的咖啡文化与时尚的占卜星座文化与之相互结合为目的。在随之流行的咖啡

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