苗族银饰品牌形象的时尚化演绎

发布时间：2018-01-15 17:41

本文关键词：苗族银饰品牌形象的时尚化演绎　出处：《西南交通大学》2012年硕士论文　论文类型：学位论文

【摘要】：在世界民族之林中,苗族人民创造了最为璀璨夺目的银饰艺术,其蕴含的民族审美文化让世人折服。苗族银饰艺术中展现出了苗族人民图腾崇拜的文化内涵,其中有取之不尽的创作题材和造型元素。苗族银饰在时代发展中,已经形成了独有民族特色的商品,而品牌的塑造对于苗族银饰来说是一种良好、有序的发展。品牌形象的塑造是一个复杂的系统工程,需遵循一定的指导原则和塑造程序。通过对苗族银饰品牌进行详细的目标消费群体定位和品牌的文化定位,确定苗族自身独特的审美文化为品牌自身的文化内核。苗族银饰品牌自身独特的品牌个性和魅力,是其区别于其他银饰品牌的根本。苗族银饰品牌的内核和个性,决定了苗族银饰品牌时尚化的必要性。通过苗族银饰品牌形象的设计,对于品牌名称、品牌标志和标准色以及品牌广告语的设计,使得时尚化的苗族银饰品牌形象越发清晰明确。而在苗族银饰品牌视觉形象的运用中应该注重将苗族银饰自身的视觉元素解构应用。品牌产品的设计创新,应具有自身独特性和时尚性。产品的包装设计在满足功能的基础上,要体现出苗族银饰产品的个性和特色,包装要新颖别致,要体现出品牌形象。苗族银饰品牌广告要传达出消费者的情感需求,以情打动消费者。
[Abstract]:In the forest of the world, the Miao people created the most dazzling silver decoration art, which contains the national aesthetic culture so that the world. Miao silver jewelry art shows the cultural connotation of the Miao people totem worship. Among them, there are inexhaustible creative themes and modeling elements. Miao silver ornaments in the development of the times, has formed a unique national characteristics of commodities, and the brand of the Miao silver jewelry is a good. The orderly development of the brand image is a complex system engineering. Need to follow certain guiding principles and molding procedures. Through the Miao silver jewelry brand target consumer group positioning and brand culture positioning. The unique aesthetic culture of the Miao nationality is the cultural core of the brand, and the unique brand personality and charm of the Miao silver jewelry brand is the fundamental difference between the Miao nationality and other silver decoration brands. Miao silver jewelry brand core and personality, determines the necessity of Miao silver brand fashion. Through the design of Miao silver brand image, brand name. Brand logo and standard color and brand advertising language design. Make the brand image of Miao silver jewelry more clear and clear. In the application of Miao silver brand visual image, we should pay attention to the application of the Miao silver jewelry own visual elements deconstruction, brand product design innovation. It should have its own uniqueness and fashion. The packaging design of the product should embody the personality and characteristics of the Miao silver decoration product on the basis of satisfying the function, and the packaging should be novel and unique. To reflect the brand image, Miao silver brand advertising should convey the emotional needs of consumers and impress consumers with emotion.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J526

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