平面设计中的符号艺术与表达

发布时间：2018-01-16 20:34

本文关键词：平面设计中的符号艺术与表达　出处：《湖北美术学院》2010年硕士论文　论文类型：学位论文

【摘要】：我们在平面设计作品中,所看到的诸如丰富多彩的图形样式、独具匠心的创意表现以及广泛运用的形式法则背后,都隐含着符号学原理的影子。大凡凡是与图形挂钩的任何一种艺术表现本身都是视觉传达中的一种图形符号形象。平面设计也不例外。不同含义的符号构成不同的的图像图形,所以平面的设计过程又是一个将作者思想观念视觉符号化的一个过程:思维观念根据设计者的设计思路对视觉符号元素进行选择、调整、组织,再将视觉符号元素进行有机的联合、编辑,使之形成了有序、具体的符号系统。平面设计就是以视觉符号为载体去传达信息的,它是平面广告设计中的思维主角,也是平面设计中一种重要的视觉语言。人们可以从符号的含义以及不同图形环境下符号产生的不同效果来辨别图形本身传递出的主要信息。因此,在视觉传达的过程中,视觉符号能够较直观,较准确的向人们传递信息,并在沟通人们情感间的传情达意以及与文化、信息认知理解等方面发挥着重要的作用。本文意图通过结合符号学对平面设计进行全方位论述,深刻地剖析了平面设计的的思维主体—符号。也从不同的角度为平面设计的实际思维操作提供新的方法和思路。本文利用分比较析法、实例分析法、观察法、文献综合研究法,研究如何在平面设计的范畴中,以受众行为与心理为基础,开展创意思维活动。本文首先从符号、符号学的概念及产生的背景出发。从符号学理论的科学性和在平面设计中合理运用的必要性两个方面分析了符号学在平面设计中运用的必然性。分析了符号与人类、符号与平面设计存在的必然联系和关系。在人类社会生活的范畴中充满着符号,每一种符号都指代着一种信息。本文以符号原理为基础,针对人们对符号的心理感知,将平面设计中符号的类型、符号的元素及符号语意的表达方式以多项实例论证的方式进行了较为详细深入的理论探讨。其次,通过大量实例分析,论述了符号学在平面设计中如何进行实际运用操作,并对标志设计、广告设计符号艺术如何表达及运用进行了较详细的实例列举和阐述,同时纳总结出三种实际的操作方法。最后本文构建了符号对平面设计价值意义的指导框架。阐述了符号学对平面设计的指导作用、现实价值以及对设计者创作思路、方法与规范的指导。
[Abstract]:What we see in graphic design works, such as rich and colorful graphic styles, creative expression of originality and widely used formal rules. There is a shadow of semiotic principles. Any artistic expression connected with graphics itself is a graphic symbol image in visual communication. Graphic design is no exception. Different meanings of symbols are different. The image of the. Therefore, the design process of the plane is a process of visual symbolization of the author's ideas: the idea of thinking selects, adjusts and organizes the elements of visual symbols according to the designers' design ideas. Then the visual symbol elements are organically combined and edited to form an orderly and concrete symbol system. Graphic design uses visual symbols as the carrier to convey information. It is the thinking protagonist in the graphic advertising design. It is also an important visual language in graphic design. People can distinguish the main information from the meaning of symbols and the different effects of symbols in different graphic environments. In the process of visual communication, visual symbols can be more intuitive, more accurate transmission of information to people, and in the communication of emotions between people and culture. Information cognitive understanding plays an important role. This paper intends to discuss the plane design in all directions through the combination of semiotics. This paper deeply analyzes the thinking subject-symbol of graphic design, and provides new methods and ideas for the practical thinking operation of graphic design from different angles. This paper uses the method of comparative analysis, case analysis, observation and literature comprehensive research to study how to base on audience behavior and psychology in the category of graphic design. Carry out creative thinking activities. This paper first from the symbol. This paper analyses the inevitability of semiotics application in graphic design from two aspects: the scientific nature of semiotics theory and the necessity of rational application in graphic design. Class. Symbol and graphic design of the existence of the inevitable relationship and relationship. In the category of human social life is full of symbols, each symbol refers to a kind of information. This paper is based on the principle of symbols. In view of people's psychological perception of symbols, the types of symbols, the elements of symbols and the expressions of symbolic meanings in graphic design are discussed in detail and deeply in the way of many examples. Secondly. Through the analysis of a large number of examples, this paper discusses how to use semiotics in graphic design in practice, and enumerates and expounds in detail how to express and apply the sign design and the art of sign in advertising design. At the same time, it summarizes three practical methods of operation. Finally, this paper constructs the guiding framework of symbolic value to graphic design, and expounds the guiding role of semiotics to graphic design. The realistic value and the guidance to the designer's creative ideas, methods and norms.
【学位授予单位】：湖北美术学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524

【引证文献】