三十年代《申报》商业广告版式设计探析（1927-1937）

发布时间：2018-01-16 21:08

本文关键词：三十年代《申报》商业广告版式设计探析（1927-1937）　出处：《苏州大学》2009年硕士论文　论文类型：学位论文

【摘要】： 本文主要是通过收集和整理1927至1937年这十年间《申报》中近千幅的商业广告图片资料进行分析,原始资料图片全部来源《申报》,上海书店,1983年影印版。以《申报》作为载体,对这些图片进行筛选和比较后,从广告版式的构成元素、空间构成元素、广告版面风格、表现手法以及个案分析等入手,对其商业广告的版式进行系统的研究。得出在这个特定时期内,广告版式所呈现出的版式规律有哪些,结合当时的社会环境对人们审美观念的影响和冲击,总结出当时特定年代的商业广告版式特征,及其形成的原因,并且对典型广告案例进行分析,以及不同年份中,同一商品广告的版式表现手法的比较,总结出三十年代《申报》的版式设计所具有的特点有哪些,对我们以后的商业广告发展提供一定的借鉴。
[Abstract]:This article is mainly through the collection and arrangement of the ten years from 1927 to 1937 in the "declaration" of nearly a thousand commercial advertising pictures for analysis, the original source of all the pictures, Shanghai Bookstore. 1983 photocopy. Take "declaration" as the carrier, after screening and comparing these pictures, from the advertising layout elements, space elements, advertising layout style. Starting with the expression techniques and case analysis, this paper makes a systematic study on the layout of its commercial advertisements, and draws the conclusion that what are the patterns of the pattern of the advertisement in this particular period. Combined with the impact and impact of the social environment on people's aesthetic concept, this paper summarizes the characteristics of the pattern of commercial advertising at that time, and the reasons for its formation, and analyzes the typical advertising cases. And in different years, the same commodity advertising layout of the comparison, summed up 30s "declaration" layout design has the characteristics of what. To our future commercial advertising development to provide certain reference.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3

【引证文献】