数字动画在手机媒体上的应用研究

发布时间：2018-01-22 15:07

本文关键词： 新媒体手机媒体数字动画娱乐互动　出处：《江南大学》2009年硕士论文　论文类型：学位论文

【摘要】： 随着3G技术的推广和普及,有着“第五媒体”之称的手机媒体,成为了新媒体时代备受瞩目的对象。无线通信技术、计算机技术与互联网技术的融合,促使以数字技术为载体的内容产业迅速崛起,并引领着当代文化产业的快速发展。手机媒体的通信功能被逐渐淡化,取而代之的是它的娱乐功能和服务功能上用户体验之间的互动性。这种内容产业以创意为动力,结合了各种“文化资源”与最新的数字技术,融会重铸的新型消费方式给我们的创意产业的朝阳代表——动漫产业的发展提供了必要条件,促进了数字动画和手机媒体的结合应用,共同发展。本文通过总结数字动画在表现形式上的优势和手机媒体的特点,分析现有手机媒体在娱乐功能和服务功能上的应用现状,其背后的需求动因、发展特点,探讨数字动画和手机媒体的结合方式,使其能够更加完善的为用户提供服务,体验手机媒体带来全新的互动体验。文章中通过各种实例,用事实说明问题,对手机动画、手机漫画、手机音乐电视、手机动画游戏、手机动画广告以及数字动画在手机媒体上的演示功能、通讯功能以及新闻信息功能的应用进行了深入的探讨,总结了数字动画在手机媒体应用上应该注意的问题,提出了创新性的结合方式,对把握数字动画在手机媒体上应用的新动向有一定的现实指导意义。新的内容发行平台和分销渠道的增加,以交互性为特点以娱乐服务为目的的手机媒体逐渐受到大众的关注,这种基于数字技术上的信息娱乐促使数字动画的应用领域被进一步的拓宽,也给数字动画作为一种设计语言提供了更多接触潜在消费群的机会,从而为动漫产业的发展带来了无限商机。设计语言的多元模式与艺术形式的多维建构使数字动画这种表达方式更加完善和丰满,将会带动我国的动漫产业持续健康的发展。
[Abstract]:With the promotion and popularization of 3G technology, the mobile media, which is called "5th media", has become the focus of attention in the new media era. The combination of wireless communication technology, computer technology and Internet technology. Promote the digital technology as the carrier of the rapid rise of the content industry, and lead the rapid development of contemporary cultural industry. The communication function of mobile media has been gradually desalinated. Instead, there is the interplay between its entertainment and service functions, a content industry driven by creativity that combines "cultural resources" with the latest digital technology. The new consumption mode of fusion and re-casting provides the necessary condition for the development of animation industry, which is the representative of creative industry, and promotes the combination of digital animation and mobile media, and develops together. This paper summarizes the advantages of digital animation in the form of expression and the characteristics of mobile media, analyzes the existing mobile phone media in entertainment and service functions in the application of the status quo, behind the demand for motivation, development characteristics. To explore the combination of digital animation and mobile media, so that it can provide more perfect services for users, experience mobile media bring a new interactive experience. The article through various examples, with facts to illustrate the problem. For mobile animation, mobile cartoon, mobile phone music TV, mobile animation games, mobile animation advertising and digital animation on mobile media demos. This paper discusses the application of communication function and news information function, summarizes the problems that should be paid attention to in the application of digital animation in mobile media, and puts forward the innovative combination method. To grasp the digital animation in mobile media application of new trends have a certain practical significance. With the increase of new content distribution platform and distribution channels, mobile media, characterized by interactivity and entertainment services, has gradually attracted the attention of the public. This information entertainment based on digital technology promotes the application of digital animation to be further broadened, and also provides more opportunities for digital animation as a design language to reach out to potential consumers. This brings unlimited business opportunities for the development of animation industry. The multi-mode of design language and the multi-dimensional construction of art form make the expression of digital animation more perfect and full. Will drive our country's animation industry sustained and healthy development.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J954;G206

【引证文献】