高速公路广告资源的经济规制研究

发布时间：2018-01-22 17:54

本文关键词： 产业经济产业政策经济行政规制高速公路广告资源产业行政规制制度　出处：《长安大学》2010年硕士论文　论文类型：学位论文

【摘要】：本研究课题目的是得出维护广告资源市场秩序、实现资源经济效益的经济规制政策建议和结论。主要围绕高速公路广告资源的市场模型建立分析、权益范围界定、权益归属厘定、规制政策分析四个主题展开讨论。采用公共利益规制理论、激励规制理论、产权理论及经济学模型构建分析等方法,对文中问题进行总结、分析,得出该领域存在权益范围及权益归属不清晰、政策法规不健全、市场秩序紊乱等问题,围绕问题进一步分析,给出经济规制政策建议与解决方案。制定合理的经济规制政策,是确保市场资源配置方式,实现市场经济绩效的重要保障。高速公路广告资源开发利用过程中存在问题较多,亟待通过经济规制研究和规制政策措施加以改善。有效的经济规制政策和措施,对降低公路建设维护成本,实现高速公路衍生资源社会福利最大化具有积极作用。分析市场模型得出经济规制主客体间利益关系,找出在高速公路广告资源市场存在市场和政府规制“双重失灵”的原因。从实现各方利益均衡出发,分析设计高速公路广告资源的最佳规制策略。文中对高速公路广告资源问题解决的一点新想法是试图通过为高速公路广告资源建立了初步市场模型,并结合现实问题展开理论分析。本课题分析形成了完善高速公路广告资市场的经济规制政策建议,并给出政策效果的理论展望。
[Abstract]:The purpose of this research is to obtain the policy suggestions and conclusions of economic regulation to maintain the market order of advertising resources and realize the economic benefits of resources, mainly focusing on the establishment and analysis of the market model of advertising resources on highways. The definition of the scope of rights and interests, the determination of ownership of rights and interests, the regulatory policy analysis of four topics to be discussed. With the methods of public interest regulation theory, incentive regulation theory, property right theory and economic model construction and analysis, this paper summarizes and analyzes the problems in this paper, and draws the conclusion that the scope and ownership of rights and interests in this field is not clear. The problems such as imperfect policies and regulations, disorder of market order and so on, are further analyzed, and the policy suggestions and solutions for economic regulation are given. Making reasonable economic regulation policy is an important guarantee to ensure the allocation of market resources and realize the market economy performance. There are many problems in the process of development and utilization of highway advertising resources. It is urgent to improve it through economic regulation research and regulation policy measures. Effective economic regulation policies and measures to reduce the cost of highway construction and maintenance. It is positive to realize the maximization of social welfare of expressway derived resources. By analyzing the market model, the interest relationship between the subject and the object of economic regulation is obtained. This paper finds out the causes of double failure of market and government regulation in expressway advertising resource market, and analyzes the best regulation strategy of highway advertising resources from the view of realizing the balance of interests of all parties. In this paper, a new idea to solve the problem of highway advertising resources is to try to establish a preliminary market model for highway advertising resources. Combining with the practical problems, this paper analyzes the economic regulation policy of the highway advertising market, and gives the theoretical prospect of the policy effect.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F542;F713.8

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