Green手机广告投放系统设计与实现
发布时间：2019-01-03 19:41
【摘要】： 随着无线通讯技术的快速发展以及手机的广泛使用,手机广告市场正日趋成熟。在分众性、定向性、互动性、定量化等方面手机广告都有着它自身的优势。为了更好地发挥手机广告的这些优势,构建专业的手机广告投放平台势在必行。通过专业手机广告投放平台的构建,从操作的流程上更好地支持手机广告个性化和互动性的需求,充分地发挥手机广告分众性和定向性的特点。 根据手机广告的特征和系统需求的特点设计了由多个功能组件组成的Green手机广告投放系统,并介绍该系统的整体架构及部分模块的具体设计和实现。本文主要工作如下： 1、首先,分析了手机广告的特点和优势,以及现存的问题,提出Green手机广告投放系统的需求和特点。 2、通过对Green手机广告投放系统需求的分析,提出了以CMS(Campaign Manager System)为核心的手机广告投放系统的整体结构。介绍了该框架的各组成部分的作用和关联关系。 3、对Green手机广告投放平台进行详细设计,并介绍核心组件的详细设计和实现方法。 4、详细介绍Green广告投放系统针对手机广告的优势和缺陷进行的特别的设计和实现。 5、对整个系统的性能和实际应用效果进行分析。 最后对该系统进行总结和展望,通过该广告投放平台的使用在运营可以大大提升手机广告投放的效率,规范工作流程,降低投放错误率。在系统的维护上可以提供快速灵活地功能扩展,显著减少开发工作量,提高开发速度,规范开发工作,降低维护成本。
[Abstract]:With the rapid development of wireless communication technology and the wide use of mobile phones, mobile advertising market is becoming more and more mature. In the focus, orientation, interactivity, quantification and other aspects of mobile advertising has its own advantages. In order to give full play to these advantages of mobile advertising, it is imperative to build a professional mobile advertising platform. Through the construction of professional mobile advertising platform, it can better support the personalized and interactive demand of mobile advertising from the operation process, and give full play to the characteristics of mobile phone advertising focus and orientation. According to the characteristics of mobile phone advertisement and the characteristics of system requirements, this paper designs a mobile phone advertising delivery system composed of multiple functional components, and introduces the overall structure of the system and the specific design and implementation of some modules. The main work of this paper is as follows: 1. Firstly, this paper analyzes the characteristics and advantages of mobile advertising, as well as the existing problems, and puts forward the requirements and characteristics of Green mobile advertising delivery system. 2. By analyzing the requirement of Green mobile advertising system, the whole structure of mobile advertising delivery system based on CMS (Campaign Manager System) is put forward. The function and relation of each component of the framework are introduced. 3. The Green mobile advertising platform is designed in detail, and the design and implementation of the core components are introduced. 4. The special design and implementation of Green advertising system aiming at the advantages and disadvantages of mobile advertising are introduced in detail. 5. The performance and practical application effect of the whole system are analyzed. Finally, the system is summarized and prospected, through the use of the advertising platform in operation can greatly improve the efficiency of mobile advertising delivery, standardize the workflow, and reduce the error rate. In the maintenance of the system, it can provide rapid and flexible function expansion, significantly reduce the development workload, improve the development speed, standardize the development work, and reduce the maintenance cost.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F713.8
本文编号：2399796
[Abstract]:With the rapid development of wireless communication technology and the wide use of mobile phones, mobile advertising market is becoming more and more mature. In the focus, orientation, interactivity, quantification and other aspects of mobile advertising has its own advantages. In order to give full play to these advantages of mobile advertising, it is imperative to build a professional mobile advertising platform. Through the construction of professional mobile advertising platform, it can better support the personalized and interactive demand of mobile advertising from the operation process, and give full play to the characteristics of mobile phone advertising focus and orientation. According to the characteristics of mobile phone advertisement and the characteristics of system requirements, this paper designs a mobile phone advertising delivery system composed of multiple functional components, and introduces the overall structure of the system and the specific design and implementation of some modules. The main work of this paper is as follows: 1. Firstly, this paper analyzes the characteristics and advantages of mobile advertising, as well as the existing problems, and puts forward the requirements and characteristics of Green mobile advertising delivery system. 2. By analyzing the requirement of Green mobile advertising system, the whole structure of mobile advertising delivery system based on CMS (Campaign Manager System) is put forward. The function and relation of each component of the framework are introduced. 3. The Green mobile advertising platform is designed in detail, and the design and implementation of the core components are introduced. 4. The special design and implementation of Green advertising system aiming at the advantages and disadvantages of mobile advertising are introduced in detail. 5. The performance and practical application effect of the whole system are analyzed. Finally, the system is summarized and prospected, through the use of the advertising platform in operation can greatly improve the efficiency of mobile advertising delivery, standardize the workflow, and reduce the error rate. In the maintenance of the system, it can provide rapid and flexible function expansion, significantly reduce the development workload, improve the development speed, standardize the development work, and reduce the maintenance cost.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F713.8
【引证文献】
相关硕士学位论文 前1条
1 杨芮;基于Struts2/Android的手机广告平台设计与实现[D];西南交通大学;2011年
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