HS传媒集团资金集中管理研究
发布时间：2019-01-03 21:37
【摘要】：HS传媒集团是一家经营中国移动电视的集团公司,经过六年多的运作,目前已建成覆盖中国20多个大型城市地区的移动电视网络，移动电视覆盖率达到70%以上,成功从一个区域性的广告公司发展成为一个全国性的媒体集团。HS传媒集团的发展得到了风险投资商的充分肯定，大量风险资金的引入，加快了HS传媒集团全国拓展与资源整合的步伐。而关于资金的有效管理及暴露出的问题也日益突出。集团的资金管理采用分散式管理模式，资金由各全资子公司自行管理，由于资金管理分散，集团难以实时控制集团整体资金状况，不能及时发现风险、缺少对资金有效分配及利用，，致使集团几度面临资金链断裂的风险，因此集团决定进行资金集中管理模式的改革。 本文通过对HS传媒集团资金集中管理这个课题的研究，在借鉴国内外企业资金集中管理研究的基础上,通过分析HS传媒集团资金分散管理存在的种种弊端，进而对于HS传媒集团资金集中管理的实施进行了研究探讨。全文共分为六个部分,主要研究内容包括企业资金集中管理的必要性、目标以及资金集中管理模式的特点；HS传媒集团资金集中管理的实施过程，集团的制度建设包括收支两条线及全面预算管理制度、资金集中管理的模式选择包括结算中心及现金池模式、资金集中管理信息化工具的实施利用包括网上银行及ERP银企互联等；最后对于HS传媒集团资金集中管理的效果从账户管理效益、资金管理效益、经营业绩效益、投融资管理效益方面取得的成绩进行了评估，从而证明资金集中管理模式是适合于HS传媒集团资金管理的成功管理模式。本文对于HS传媒集团资金集中管理存在的风险及风险的控制管理方法也进行了研究阐述。 在本文的最后的章节，对HS集团未来的资金管理进行了展望，包括设立财务公司与结算中心相结合、设立区域财务中心等。在今后的工作中，如何使这些设计实施到位并且健康运转，从中发现存在问题并予以解决，使集团资金集中管理模式更加科学、有效更好的实现集团资金集中管理的效益将是我今后的研究之重。
[Abstract]:HS Media Group is a Chinese mobile television group company. After more than six years of operation, it has built up a mobile television network covering more than 20 large urban areas in China, with mobile TV coverage reaching more than 70%. The successful development from a regional advertising company to a national media group. The development of the HS Media Group has been fully recognized by venture capitalists, and a large number of venture capital have been introduced. HS Media Group accelerated the pace of national expansion and integration of resources. And the effective management of funds and exposed problems are also increasingly prominent. The capital management of the group adopts a decentralized management mode, and the capital is managed by all its wholly-owned subsidiaries. Due to the dispersion of funds management, it is difficult for the group to control the overall capital situation of the group in real time and to discover the risks in a timely manner. The lack of effective allocation and utilization of funds causes the group to face the risk of breaking the capital chain several times, so the group decided to reform the mode of centralized management of funds. Based on the research of centralized fund management of HS Media Group, this paper analyzes the disadvantages of decentralized fund management of HS Media Group on the basis of drawing lessons from the domestic and foreign enterprises' centralized capital management research. Further, the implementation of centralized management of HS Media Group funds has been studied and discussed. The paper is divided into six parts. The main research contents include the necessity of the centralized management of enterprise funds, the objectives and the characteristics of the centralized management mode of funds. The system construction of HS Media Group includes two lines of income and expenditure and a comprehensive budget management system. The mode of centralized fund management includes settlement center and cash pool mode. The implementation and utilization of information tools for centralized fund management include online banking and ERP bank and enterprise interconnection. Finally, the effect of centralized fund management of HS Media Group is evaluated in terms of account management benefit, fund management benefit, operating performance benefit, investment and financing management benefit. It is proved that the centralized fund management model is suitable for the successful management of HS Media Group. This paper also studies the risk and risk control methods of HS Media Group. In the last chapter of this paper, the future fund management of HS Group is prospected, including the establishment of financial company and settlement center, the establishment of regional financial center and so on. In the future work, how to make these designs in place and run healthily, from which problems are found and solved, so as to make the centralized management mode of group funds more scientific. Effective and better implementation of the group's centralized management of funds will be my research in the future.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206-F;F275.1
本文编号：2399900
[Abstract]:HS Media Group is a Chinese mobile television group company. After more than six years of operation, it has built up a mobile television network covering more than 20 large urban areas in China, with mobile TV coverage reaching more than 70%. The successful development from a regional advertising company to a national media group. The development of the HS Media Group has been fully recognized by venture capitalists, and a large number of venture capital have been introduced. HS Media Group accelerated the pace of national expansion and integration of resources. And the effective management of funds and exposed problems are also increasingly prominent. The capital management of the group adopts a decentralized management mode, and the capital is managed by all its wholly-owned subsidiaries. Due to the dispersion of funds management, it is difficult for the group to control the overall capital situation of the group in real time and to discover the risks in a timely manner. The lack of effective allocation and utilization of funds causes the group to face the risk of breaking the capital chain several times, so the group decided to reform the mode of centralized management of funds. Based on the research of centralized fund management of HS Media Group, this paper analyzes the disadvantages of decentralized fund management of HS Media Group on the basis of drawing lessons from the domestic and foreign enterprises' centralized capital management research. Further, the implementation of centralized management of HS Media Group funds has been studied and discussed. The paper is divided into six parts. The main research contents include the necessity of the centralized management of enterprise funds, the objectives and the characteristics of the centralized management mode of funds. The system construction of HS Media Group includes two lines of income and expenditure and a comprehensive budget management system. The mode of centralized fund management includes settlement center and cash pool mode. The implementation and utilization of information tools for centralized fund management include online banking and ERP bank and enterprise interconnection. Finally, the effect of centralized fund management of HS Media Group is evaluated in terms of account management benefit, fund management benefit, operating performance benefit, investment and financing management benefit. It is proved that the centralized fund management model is suitable for the successful management of HS Media Group. This paper also studies the risk and risk control methods of HS Media Group. In the last chapter of this paper, the future fund management of HS Group is prospected, including the establishment of financial company and settlement center, the establishment of regional financial center and so on. In the future work, how to make these designs in place and run healthily, from which problems are found and solved, so as to make the centralized management mode of group funds more scientific. Effective and better implementation of the group's centralized management of funds will be my research in the future.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206-F;F275.1
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