旅游歌曲研究
发布时间：2019-01-07 14:39
【摘要】：旅游歌曲是现代旅游宣传的常见手段之一,随着旅游业的迅速发展,旅游营销成为旅游企业提升品牌形象、加强竞争力的有效手段,旅游歌曲作为一种独特的传播载体获得了广阔的发展空间,它通过音乐艺术与商业旅游广告的完美结合促进了旅游业的发展,也使音乐的传播功能在新的时代有了新的涵义。 旅游歌曲是一种新兴的歌曲门类,它生机勃勃的飞速发展,具有广阔的发展空间,却又模式粗放,质量良莠不齐,前景堪忧。它经过一段时间的发展,已经颇具规模,具有一定的社会影响力,也积累了一些成功的经验,极需在理论上进行梳理、分析,总结出有建设性的理论指导。 旅游歌曲的研究必然涉及音乐、文学、旅游营销等多门学科,旅游歌曲具有以上各学科的共性,但作为一个多学科复合体,它综合了各学科的优点,选择了不同的侧重点,凸显出作为旅游歌曲的个性,有了自己专属的个性。本文侧重于旅游歌曲的个性研究,结合旅游歌曲的发展历程、特点,在微观上对部分旅游歌曲进行了歌词和音乐上的分析,在宏观上对旅游歌曲的发展现状做了正反两方面的分析,从实际案例中提炼和升华出理论,以求能用理论来指导实践工作,促成旅游歌曲的可持续性发展。
[Abstract]:Tourism song is one of the common means of modern tourism propaganda. With the rapid development of tourism, tourism marketing has become an effective means for tourism enterprises to enhance their brand image and enhance their competitiveness. As a unique carrier of communication, tourist songs have gained a broad development space. It promotes the development of tourism industry through the perfect combination of music art and commercial tourism advertising, and also makes the function of music communication have new meaning in the new era. Tourism song is a new category of songs, it is full of rapid development, has a broad space for development, but also extensive mode, the quality of intermingled, the prospects are worrying. After a period of development, it has a considerable scale, has a certain social influence, and has accumulated some successful experience, which needs to be combed in theory, analyzed, summed up constructive theoretical guidance. The study of tourism songs is bound to involve music, literature, tourism marketing and other disciplines. Tourism songs have the commonness of the above disciplines, but as a multi-disciplinary complex, it integrates the advantages of various disciplines and selects different emphases. Highlight the personality as a tourist song, have their own unique personality. This paper focuses on the study of the personality of tourist songs, combining the development process and characteristics of tourism songs, and analyzes the lyrics and music of some tourist songs at the micro level. This paper analyzes the present situation of tourism songs from both positive and negative aspects, abstracts and sublimates the theory from the actual cases, in order to guide the practical work and promote the sustainable development of tourism songs.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J614
本文编号：2403779
[Abstract]:Tourism song is one of the common means of modern tourism propaganda. With the rapid development of tourism, tourism marketing has become an effective means for tourism enterprises to enhance their brand image and enhance their competitiveness. As a unique carrier of communication, tourist songs have gained a broad development space. It promotes the development of tourism industry through the perfect combination of music art and commercial tourism advertising, and also makes the function of music communication have new meaning in the new era. Tourism song is a new category of songs, it is full of rapid development, has a broad space for development, but also extensive mode, the quality of intermingled, the prospects are worrying. After a period of development, it has a considerable scale, has a certain social influence, and has accumulated some successful experience, which needs to be combed in theory, analyzed, summed up constructive theoretical guidance. The study of tourism songs is bound to involve music, literature, tourism marketing and other disciplines. Tourism songs have the commonness of the above disciplines, but as a multi-disciplinary complex, it integrates the advantages of various disciplines and selects different emphases. Highlight the personality as a tourist song, have their own unique personality. This paper focuses on the study of the personality of tourist songs, combining the development process and characteristics of tourism songs, and analyzes the lyrics and music of some tourist songs at the micro level. This paper analyzes the present situation of tourism songs from both positive and negative aspects, abstracts and sublimates the theory from the actual cases, in order to guide the practical work and promote the sustainable development of tourism songs.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J614
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