手机广告定向发布系统的设计与实现
发布时间：2019-01-07 16:08
【摘要】：企业在实现信息化的过程中，需要采用最低的成本、最低的风险管理方法与产品，来保证其在市场竞争中具有充分的竞争力。从这个意义上讲，高效率、低风险、更能体现企业管理思想内涵的“互动管理”下的移动营销战略将成为中国企业实现信息化的最佳选择。与此同时，中国移动通信技术和互联网技术日趋成熟,手机的基本通话和发短信功能已经成为用户日常生活和工作的必不可少的需要。从信息平台到手机用户的短信信息服务业务已经成为广大用户及时方便地获取信息的一种手段。以手机短信为支持的移动营销战略是“互动管理”思想得以体现的最佳途径。 目前，随着我国手机用户普及率的逐渐提高，手机作为一种新型媒体的应用价值也日益凸现。手机媒体拥有其它媒体无法比拟的优势，例如覆盖人群最广、传播成本比较低廉、可以最方便地把人们的零碎时间利用起来，，并且能够极为快捷地传播信息。随着3G时代的日益临近，各种多媒体形式也将充分体现在手机上，这将给广告主更大的发挥空间。可将手机广告(Mobile telephone advertising)定义为：通过移动媒体传播的付费信息，旨在通过这些商业信息影响受传者的态度、意图和行为。移动广告实际上就是一种互动式的网络广告，它由移动通信网承载，具有网络媒体的一切特征，同时比互联网更具优势，因为移动性使用户能够随时随地接受信息。 手机广告定向发布系统以书店为背景，对基于传统客户资源管理信息系统进行功能性扩充，在保持客户资源管理信息系统原有功能的基础上，加入手机广告发布模块，初步实现移动营销的基本目的。 本文围绕如何实现基于B/S结构的手机广告定向发布系统的具体实现展开了详细论述，包括手机广告发布系统的可行性分析、需求分析、功能模块设计与分析、数据库的设计、以及系统具体的实现机制与系统测试。并且描述在“互动管理”思想的层面上对未来移动营销战略的认识以及在开发过程中一些技术性的总结。最后对手机广告定向发布系统的后期功能拓展做了展望。
[Abstract]:In the process of realizing informatization, enterprises need to adopt the lowest cost and the lowest risk management methods and products to ensure their full competitiveness in the market competition. In this sense, the mobile marketing strategy under "interactive management", which has high efficiency, low risk and can reflect the connotation of enterprise management, will become the best choice for Chinese enterprises to realize informatization. At the same time, the mobile communication technology and Internet technology are becoming more and more mature in China. The basic calling and texting functions of mobile phones have become the essential needs of users' daily life and work. Short message service from information platform to mobile phone users has become a timely and convenient way for users to obtain information. Mobile marketing strategy supported by SMS is the best way to embody the idea of interactive management. At present, with the increasing popularity of mobile phone users in China, the application value of mobile phone as a new media is becoming increasingly prominent. Mobile media has the advantages that other media can not compare, such as the widest coverage of the population, relatively low transmission costs, can be the most convenient to use people's spare time, and can spread information very quickly. With the 3G era approaching, various multimedia forms will be fully reflected in mobile phones, which will give advertisers more space. Mobile advertising (Mobile telephone advertising) can be defined as paid information disseminated through mobile media, which is designed to influence the attitude, intention and behavior of the transferee. In fact, mobile advertising is an interactive network advertisement, which is carried by mobile communication network and has all the characteristics of network media. At the same time, it has more advantages than the Internet, because mobility enables users to accept information anytime and anywhere. Based on the background of bookshop, the mobile advertising oriented publishing system expands the function of the traditional customer resource management information system, and adds the mobile phone advertisement publishing module on the basis of maintaining the original function of the customer resource management information system. Realize the basic purpose of mobile marketing. This paper discusses in detail how to realize the mobile advertising directional publishing system based on B / S structure, including the feasibility analysis, requirement analysis, function module design and analysis of the mobile advertising publishing system. Database design, system implementation mechanism and system testing. It also describes the understanding of the future mobile marketing strategy at the level of "interactive management" and some technical summaries in the development process. At last, the paper looks forward to the later function expansion of mobile advertising oriented publishing system.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
本文编号：2403855
[Abstract]:In the process of realizing informatization, enterprises need to adopt the lowest cost and the lowest risk management methods and products to ensure their full competitiveness in the market competition. In this sense, the mobile marketing strategy under "interactive management", which has high efficiency, low risk and can reflect the connotation of enterprise management, will become the best choice for Chinese enterprises to realize informatization. At the same time, the mobile communication technology and Internet technology are becoming more and more mature in China. The basic calling and texting functions of mobile phones have become the essential needs of users' daily life and work. Short message service from information platform to mobile phone users has become a timely and convenient way for users to obtain information. Mobile marketing strategy supported by SMS is the best way to embody the idea of interactive management. At present, with the increasing popularity of mobile phone users in China, the application value of mobile phone as a new media is becoming increasingly prominent. Mobile media has the advantages that other media can not compare, such as the widest coverage of the population, relatively low transmission costs, can be the most convenient to use people's spare time, and can spread information very quickly. With the 3G era approaching, various multimedia forms will be fully reflected in mobile phones, which will give advertisers more space. Mobile advertising (Mobile telephone advertising) can be defined as paid information disseminated through mobile media, which is designed to influence the attitude, intention and behavior of the transferee. In fact, mobile advertising is an interactive network advertisement, which is carried by mobile communication network and has all the characteristics of network media. At the same time, it has more advantages than the Internet, because mobility enables users to accept information anytime and anywhere. Based on the background of bookshop, the mobile advertising oriented publishing system expands the function of the traditional customer resource management information system, and adds the mobile phone advertisement publishing module on the basis of maintaining the original function of the customer resource management information system. Realize the basic purpose of mobile marketing. This paper discusses in detail how to realize the mobile advertising directional publishing system based on B / S structure, including the feasibility analysis, requirement analysis, function module design and analysis of the mobile advertising publishing system. Database design, system implementation mechanism and system testing. It also describes the understanding of the future mobile marketing strategy at the level of "interactive management" and some technical summaries in the development process. At last, the paper looks forward to the later function expansion of mobile advertising oriented publishing system.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
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本文编号：2403855
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