分众传播视角下的《三联生活周刊》研究
发布时间：2019-01-24 21:39
【摘要】： 本文以分众传播理论为研究视角,以新闻周刊中的代表刊物《三联生活周刊》为研究对象,试图从受众、媒体、市场三个层面对《三联生活周刊》传播特色进行研究,并指出其中的不足之处。 论文共分为六章。第一章,概述了新时期新闻周刊在分众传播时代的整体面貌呈现,以及选择《三联生活周刊》作为个案研究对象的原因,为整个论文提供了概况和背景参照;第二章,集中阐释了本文的理论视角——分众传播理论,从概念界定、特征以及理论应用几个部分进行说明,为论文奠定了必要的理论基础;第三章到第五章,用三个章节分别从受众、媒介以及市场层面对《三联生活周刊》的传播特色进行分析,是论文的主体部分。其中,第三章受众篇,介绍了《三联生活周刊》的目标受众中产阶层的兴起、现状和特征,并分析了《三联生活周刊》对受众中产阶层的功能作用。第四章媒介篇,分析了《三联生活周刊》在整体设计、选题策划和叙事风格三方面对目标受众中产阶层的观照。第五章市场篇,则从广告、发行两方面对《三联生活周刊》的营销状况进行了解析。论文在最后,也就是第六章,从传播对象和传播内容两方面分析了《三联生活周刊》的传播不足。
[Abstract]:From the perspective of focus communication theory and the representative publication of Newsweek, Sanlian Life Weekly, this paper attempts to study the communication characteristics of Sanlian Life Weekly from three aspects: audience, media and market. And pointed out the shortcomings. The thesis is divided into six chapters. The first chapter summarizes the overall appearance of Newsweek in the new era of mass communication, and the reasons for choosing Sanlian Life Weekly as the case study object, which provides a general situation and background reference for the whole paper. The second chapter focuses on the theoretical perspective of this article-focus communication theory, from the definition of the concept, characteristics and theoretical application of several parts to explain, for the paper laid the necessary theoretical basis; From chapter three to chapter five, the author analyzes the communication characteristics of Sanlian Life Weekly from the aspects of audience, media and market, which is the main part of the thesis. The third chapter introduces the rise, present situation and characteristics of the middle class of the target audience of Sanlian Life Weekly, and analyzes the function of Sanlian Life Weekly to the middle class of the audience. In the fourth chapter, the author analyzes Sanlian Life Weekly's views on the middle class of the target audience in three aspects: overall design, topic planning and narrative style. The fifth chapter analyzes the marketing situation of Sanlian Life Weekly from the aspects of advertisement and distribution. Finally, the sixth chapter analyzes the communication deficiency of Sanlian Life Weekly from the aspects of communication object and content.
【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：G237.5
本文编号：2414886
[Abstract]:From the perspective of focus communication theory and the representative publication of Newsweek, Sanlian Life Weekly, this paper attempts to study the communication characteristics of Sanlian Life Weekly from three aspects: audience, media and market. And pointed out the shortcomings. The thesis is divided into six chapters. The first chapter summarizes the overall appearance of Newsweek in the new era of mass communication, and the reasons for choosing Sanlian Life Weekly as the case study object, which provides a general situation and background reference for the whole paper. The second chapter focuses on the theoretical perspective of this article-focus communication theory, from the definition of the concept, characteristics and theoretical application of several parts to explain, for the paper laid the necessary theoretical basis; From chapter three to chapter five, the author analyzes the communication characteristics of Sanlian Life Weekly from the aspects of audience, media and market, which is the main part of the thesis. The third chapter introduces the rise, present situation and characteristics of the middle class of the target audience of Sanlian Life Weekly, and analyzes the function of Sanlian Life Weekly to the middle class of the audience. In the fourth chapter, the author analyzes Sanlian Life Weekly's views on the middle class of the target audience in three aspects: overall design, topic planning and narrative style. The fifth chapter analyzes the marketing situation of Sanlian Life Weekly from the aspects of advertisement and distribution. Finally, the sixth chapter analyzes the communication deficiency of Sanlian Life Weekly from the aspects of communication object and content.
【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：G237.5
【引证文献】
相关硕士学位论文 前4条
1 徐琳琳;分众传播时代《中国新闻周刊》的报道策划研究[D];山东师范大学;2012年
2 张f3;《三联生活周刊》对民国《生活》周刊的继承与创新研究[D];华中师范大学;2010年
3 朱静;视觉与“生活”[D];西南政法大学;2010年
4 苏海丰;基于大众传播媒介视角的高校校园网站建设研究[D];四川师范大学;2012年
，本文编号：2414886
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