《特别关注》的特色研究
发布时间：2019-01-25 21:48
【摘要】： 2000年创刊于湖北武汉的《特别关注》，历经六年多的市场检验，发行量突破200万份，一跃成为新世纪文摘期刊的一匹黑马，它的成功之处究竟在哪里?本文试图从它的独特定位、内容解读、编排特色来研究其特别之处。 《特别关注》的定位策略解析，主要从读者定位、读者心理、内容定位三个方面来解析其定位策略。根据对期刊市场、读者选择的调查，得出了以成熟男士为其读者定位的策略。成功的市场定位、读者定位是该刊成功的首要条件。《特别关注》的定位决定它的内容特征。这一部分采用个案研究法和内容分析法，并以老牌大刊《读者》为参照，对文章内容采取分类调查研究、关键词出现的频度来分析其内容特征并解读其主旨。《特别关注》中的文章内容大都是在现实关照下，去“激扬人生智慧，抚慰读者心灵”。《特别关注》的编排特色主要体现在从封面设计、栏目编排、配图采集、标题审视四个方面。它的封面设计独到，栏目编排新颖，配图采集细致，标题制作精致。 本文对《特别关注》的探讨存在诸多不足，很多问题还有待深入，对其发行渠道、广告营销、品牌建设等方面的研究在本文尚未涉及，但期刊的发展与这些方面息息相关，，在未来我对《特别关注》的研究和其发展之路的思考还将继续。期待该篇论文对《特别关注》的研究能起到抛砖引玉的作用，并对我国文摘类期刊的发展起到积极的推动作用。
[Abstract]:Founded in Wuhan, Hubei Province in 2000, "Special concern", after more than six years of market testing, circulation exceeded 2 million, a new century abstract journal to become a black horse, where is its success? This paper tries to study its special features from its unique orientation, content interpretation and arrangement characteristics. The analysis of positioning strategy of "special concern" is mainly from three aspects: reader orientation, reader psychology and content orientation. According to the survey of periodical market and readers' selection, the strategy of taking mature men as readers' orientation is obtained. Successful market orientation and reader orientation are the most important conditions for the success of the magazine. The orientation of "special concern" determines its content characteristics. This part adopts case study method and content analysis method, and takes the old famous magazine "Reader" as the reference, adopts the classification investigation and research to the article content, The frequency of the keyword appears to analyze its content characteristics and to interpret its gist. Most of the articles in "Special concern" are "inspiring the wisdom of life" under the care of reality. "soothing the reader's soul". The arrangement features of "Special concern" are mainly reflected in four aspects: cover design, column arrangement, picture collection, and title examination. Its cover design is unique, column arrangement is novel, collection of pictures is meticulous, and the title is exquisite. There are many deficiencies in the discussion of "special concern" in this paper, and many problems need to be deepened. The research on its distribution channels, advertising marketing, brand building and so on has not been involved in this paper, but the development of periodicals is closely related to these aspects. In the future, I will continue to think about the research and development of Special concern. It is expected that this paper will play an important role in the research of "special concern" and will play a positive role in promoting the development of abstract journals in China.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：G239.2
本文编号：2415223
[Abstract]:Founded in Wuhan, Hubei Province in 2000, "Special concern", after more than six years of market testing, circulation exceeded 2 million, a new century abstract journal to become a black horse, where is its success? This paper tries to study its special features from its unique orientation, content interpretation and arrangement characteristics. The analysis of positioning strategy of "special concern" is mainly from three aspects: reader orientation, reader psychology and content orientation. According to the survey of periodical market and readers' selection, the strategy of taking mature men as readers' orientation is obtained. Successful market orientation and reader orientation are the most important conditions for the success of the magazine. The orientation of "special concern" determines its content characteristics. This part adopts case study method and content analysis method, and takes the old famous magazine "Reader" as the reference, adopts the classification investigation and research to the article content, The frequency of the keyword appears to analyze its content characteristics and to interpret its gist. Most of the articles in "Special concern" are "inspiring the wisdom of life" under the care of reality. "soothing the reader's soul". The arrangement features of "Special concern" are mainly reflected in four aspects: cover design, column arrangement, picture collection, and title examination. Its cover design is unique, column arrangement is novel, collection of pictures is meticulous, and the title is exquisite. There are many deficiencies in the discussion of "special concern" in this paper, and many problems need to be deepened. The research on its distribution channels, advertising marketing, brand building and so on has not been involved in this paper, but the development of periodicals is closely related to these aspects. In the future, I will continue to think about the research and development of Special concern. It is expected that this paper will play an important role in the research of "special concern" and will play a positive role in promoting the development of abstract journals in China.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：G239.2
【引证文献】
相关期刊论文 前1条
1 王朝阳;;男性期刊的市场细分战略浅析[J];新闻传播;2013年05期
相关硕士学位论文 前1条
1 邵世轩;《散文诗》解读[D];湖南师范大学;2011年
本文编号：2415223
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