四种创新的广告词体式
发布时间：2019-01-25 18:46
【摘要】：正 几十年前,美国总统罗斯福说过一句关于广告的名言:“不当总统,就做广告人,因为广告事业已达到一种艺术的高度。”几十年过去了,现代广告事业在市场经济发达国家越来越艺术化。近十几年来,市场经济在我国日益呼唤着广告事业的艺术化。广告事业艺术化离不开广告词体式的艺术创新。笔者的案头有一九九○年以来问世的六本应用写作著作,其中广告词体式有三十二种之多,本文打算谈一谈三十二种之外的四种新体式,并略作赏析,以见我国广告词体式的繁荣景象和广告词的创新精神。
[Abstract]:Just a few decades ago, President Roosevelt of the United States said a famous quote about advertising: "if you don't become president, you will become an advertiser, for advertising has reached an artistic height." Decades later, modern advertising in the developed market economy is becoming more and more artistic. In the past ten years, market economy is calling for the artistry of advertisement in our country day by day. The art of advertising can not be separated from the artistic innovation of advertising style. The author has six books of applied writing published since 1990, of which there are as many as 32 types of advertising style. This paper intends to talk about four new styles in addition to 32. In order to see the prosperity of Chinese advertising style and the innovative spirit of advertising words.
【分类号】：H15
本文编号：2415073
[Abstract]:Just a few decades ago, President Roosevelt of the United States said a famous quote about advertising: "if you don't become president, you will become an advertiser, for advertising has reached an artistic height." Decades later, modern advertising in the developed market economy is becoming more and more artistic. In the past ten years, market economy is calling for the artistry of advertisement in our country day by day. The art of advertising can not be separated from the artistic innovation of advertising style. The author has six books of applied writing published since 1990, of which there are as many as 32 types of advertising style. This paper intends to talk about four new styles in addition to 32. In order to see the prosperity of Chinese advertising style and the innovative spirit of advertising words.
【分类号】：H15
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