用户生成内容的移动视频交互研究与设计

发布时间：2019-03-11 16:08

【摘要】：移动互联网已经渗透到人们生活的方方面面，从移动社交、移动游戏、移动音乐、移动阅读到移动支付、移动电商和移动广告，移动互联网改变了人们的生活和交流方式。其中，随着网络技术的提升和移动设备的普及，，移动视频正在成为年轻时尚人士的新宠。移动视频主要以流媒体的形式将视频传送到用户移动终端，包括专业媒体制作的电视节目和用户生成内容，即业内普遍称为的UGC (User GeneratedContent)。本文主要对用户生成内容的移动视频进行交互研究和设计，下文简称移动视频UGC。主要产品有国外的Viddy、Socialcam、Vine等和国内的优酷拍客、Q拍、大咔、微酷等。本文基于拉斯韦尔程式，研究了移动视频UGC的媒介特性，信息流通和具备传播者和受众双重角色的用户需求，并对信息传播模块，视频社交和视频互动进行了研究分析。在内容传播模块，本文根据传播学中冗余信息对有效信息传播的补充、预见作用，提出增加视频冗余信息的方法，即每个用户都可以参与到视频的再编辑、画面提取中，通过用户的力量聚合冗余信息，提高传播效率。在视频社交模块，针对用户注重个人隐私和自我披露的倾向，总结出移动视频UGC应寻求隐私保护和信息分享的社交平衡。鉴于移动视频UGC为主站贡献UGC的内容定位，阅后即焚等极端措施并不能很好地推动产品发展，因此优酷拍客的设计中在寻求私密社交的同时，利用广场视频拓展用户间的弱关系连接。通过对现有移动互联网应用互动方式分析，将摇一摇等流行方式运用到视频分享中，实现线上线下互动，发展潜在用户。随着“三网融合”的业务开展和第四代移动通信及其技术(4G)，视频业务的市场需求正在扩大。电视、个人电脑、移动设备的多屏互动、裸眼3D技术的实现也必将为视频产品设计带来新的挑战和体验。论文的主要研究成果与创新点在于基于传播理论提出了移动视频UGC的传播模式，结合交互设计方法对视频UGC的传播特性、信息流通进行分析，提出信任转移产品发展策略和优化移动视频UGC用户体验的三个核心要素：构建视频社区，个性化上传体验和互动性视频观看，并将其应用于优酷拍客的设计实践中，为视频运营商布局方心未艾的移动视频UGC市场提供可参考意见。
[Abstract]:Mobile Internet has penetrated into all aspects of people's lives, from mobile social, mobile games, mobile music, mobile reading to mobile payment, mobile e-commerce and mobile advertising, mobile Internet has changed people's lives and communication methods. Among them, with the promotion of network technology and the popularity of mobile devices, mobile video is becoming the new favorite of young fashion people. Mobile video mainly transmits video to user mobile terminals in the form of streaming media, including professional media-produced television programs and user-generated content, which is commonly known as UGC (User GeneratedContent). In the industry This paper focuses on the interactive research and design of user-generated content mobile video, hereinafter referred to as mobile video UGC. The main products are foreign Viddy,Socialcam,Vine and domestic Youku photo maker, Q-shot, big cut, micro-cool and so on. Based on the Lasswell program, this paper studies the media characteristics of mobile video UGC, information flow and user requirements with the dual roles of communicator and audience, and analyzes the information transmission module, video socializing and video interaction. In the content transmission module, according to the supplement and foresight of redundant information to effective information transmission in communication, this paper proposes a method to increase video redundancy information, that is, every user can participate in video re-editing and picture extraction. Through the user's power to aggregate redundant information, improve the transmission efficiency. In the video social module, it is concluded that mobile video UGC should seek the social balance between privacy protection and information sharing according to the tendency of users to pay attention to personal privacy and self-disclosure. In view of the fact that mobile video UGC contributes to the content positioning of UGC for the main station, extreme measures such as instant immolation after reading do not give a good impetus to product development, so in the design of Youku photo maker, while seeking private social relations, Use square video to expand user-to-user weak relationship connections. Through the analysis of the existing mobile Internet application interaction mode, this paper applies the popular methods such as Shake to video sharing, realizes the online and offline interaction, and develops the potential users. With the development of "triple play" service and the fourth generation mobile communication and its technology (4G), the market demand for video service is expanding. The multi-screen interaction of TV, personal computer and mobile device, and the realization of naked-eye 3D technology will bring new challenges and experiences to the design of video products. The main research achievements and innovations of this paper are that the communication mode of mobile video UGC is put forward based on the communication theory, and the communication characteristics and information flow of video UGC are analyzed by the interactive design method. This paper proposes a trust transfer product development strategy and three core elements of optimizing mobile video UGC user experience: building a video community, personalized uploading experience and interactive video viewing, and applying it to the design practice of Youku photo maker. For video operators layout of mobile video UGC market in the ascendant to provide a reference.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP393.092

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