中美大学简介的体裁对比研究

发布时间：2018-05-07 21:09

本文选题：大学简介 + 体裁　；参考：《重庆大学》2012年硕士论文

【摘要】：随着全球一体化的发展，我国与世界的交流空前广泛，教育也逐渐走上了国际化的轨道。在教育国际化的新时期，国际交流成为高校工作的重点。中国的大学若想在世界上赢得一席之地，除了一流的学科、一流的师资和管理以外，其网页上的简介在国际交流中也起着举足轻重的作用，其好坏直接影响着大学的形象和定位。因此研究大学简介这类语篇的篇章布局，对中国的大学更好的走向国际化有着重要的意义。本文从武书连2012年中国大学排行榜和2012年USNew美国大学综合排名中分别选取前20名作为研究对象，分析并比较中美大学简介的语步结构。本文的理论框架是建立在Swales (1990)对体裁的定义及Bhatia (1993)的语步分析的基础之上，并结合跨文化的理论－Hofstede (1991)文化理论中的的权力距离，个体主义集体主义及不确定因素的回避程度来探讨其社会文化原因。本文采用定量分析与定性分析结合的方法对样本分别进行具体语步的分析，总结出其语篇结构，之后对两个样本的语步结构从语步频率、语步顺序和语步长度三方面进行对比分析，比较其异同并分析原因。研究结果表明，首先，大学简介作为一种体裁具有完整的语步结构，，并且中美大学简介因其相同的交际目的而在语步结构上具有相似性，都包含介绍背景（为了使读者简要了解其建校历史、学校规模、学校性质和排名等基本情况）、展示实力（主要包括教师和学生人数、所开设的专业、学术资源、公共设施等，通过软硬实力的展示以吸引读者）、列举成就（通过对其学校培养出的优秀毕业生和在各项比赛中所获得的奖项来进一步印证上一语步）等；其次，中美大学简介因中美文化的差异而在语步频率、语步顺序和语步长度等方面存在不同。中美大学简介体裁中语步频率是因为中美文化中集体主义和个人主义的不同背景而异；语步顺序是因为中美文化中人们对不确定性规避程度的高低而异；语步长度的不同是由中美文化中权力距离的高低造成的。最后本文提出了一些写作方面的具体建议。希望该研究能对该种文体的阅读、写作以及教学有所帮助，最终为我国大学在对外交流中占据有利地位做出贡献。
[Abstract]:With the development of global integration, the communication between China and the world is unprecedented, and education is on the track of internationalization. In the new era of internationalization of education, international exchange has become the focus of the work of colleges and universities. If Chinese universities want to win a place in the world, in addition to first-class disciplines, first-class teachers and management, their webpages also play an important role in international exchanges. Its quality has a direct impact on the image and positioning of the university. Therefore, it is of great significance for Chinese universities to study the text layout of this kind of discourses. This paper analyzes and compares the speech step structure of the brief introduction of Chinese and American universities from the top 20 in the 2012 Chinese University rankings and the 2012 USNew American University Comprehensive rankings. The theoretical framework of this paper is based on the definition of genre by Swales / 1990 and the step analysis of Bhatia / 1993), combined with the power distance in the cross-cultural theory of Hofstede / 1991). To explore the social and cultural reasons of individualism collectivism and the degree of avoidance of uncertain factors. In this paper, the method of quantitative analysis and qualitative analysis is used to analyze the specific steps of the samples, and the textual structure of the two samples is summed up, and then the step frequency of the two samples is followed. This paper makes a comparative analysis of the sequence of steps and the length of steps, compares their similarities and differences, and analyzes the causes. The results show that, first of all, as a genre, the college profile has a complete stylistic structure, and the Chinese and American university profiles share the same communicative purpose. All include background (to give readers a brief overview of their school history, school size, nature and ranking of schools, etc.) and show their strengths (including the number of teachers and students, the specialties offered, academic resources, public facilities, etc.), Through the display of hard and soft power to attract readers, enumerating achievements (through the excellent graduates produced by his school and awards won in various competitions to further confirm the last language); second, According to the cultural differences between Chinese and American universities, there are differences in the frequency, sequence and length of steps. The frequency of Chinese language step is different because of the different background of collectivism and individualism in Chinese and American culture, and the order of language step is because of the degree of people's evading uncertainty in Chinese and American culture. The difference in the length of language step is caused by the distance of power in Chinese and American culture. Finally, this paper puts forward some specific suggestions on writing. It is hoped that this study will be helpful to the reading, writing and teaching of this style, and will eventually contribute to the favorable position of our universities in foreign exchanges.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H315;H152

【参考文献】