社会公共事件中的网络流行语研究

发布时间：2018-08-10 08:06

【摘要】：语言是人类信息交流的工具，伴随着互联网的普及而逐渐兴起的网络流行语，不仅是网民追逐新潮的产物，也是网民表达意愿、舆论监督的一种方式。尤其是近年来，像“很黄很暴力”、“俯卧撑”、“躲猫猫”这类网络流行语几乎呈井喷式发展，本文以这类从社会公共事件中所产生的网络流行语为研究对象，对此类网络流行语的内涵特征、形成因素、形成过程、传播效应及引导策略展开全面、系统的研究。首先，本文在厘清社会公共事件中的网络流行语的内涵和特征的基础上，从主体——网民、背景——相关事件、载体——网络媒介三个方面深入剖析了它的形成因素：网民的规模、群体特征和个体心理起着主导性的作用，真相模糊、具有非常规性和社会公共性的相关事件是它产生的背景因素，而互动性强、超越时空维度的网络媒介则为它的诞生提供了最佳的孕育环境。接下来，文章在霍尔的编码解码理论和道金斯的模因理论的指导下，提出了社会公共事件中的网络流行语形成的三大步骤：网民解读背景事件→新语境下意义重构的编码→所编符号作为模因的扩散，只有完成了这三个步骤的语言符号才是名副其实的网络流行语。网民通过优先解读、协商解读和对抗解读的方式解读完背景事件之后，会根据自己的话语立场，在新的语境下进行意义重构的编码，主要有引用式编码和自创式编码两种方式。而网民所编的语言符号作为模因在扩散的过程中，主要表现为基因型模因的扩散和结构型模因的扩散两种方式。文章最后从正面、中性、负面三个角度分析了社会公共事件中的网络流行语的传播效应，具体表现如下：正面效应包括扩大背景事件的社会影响、形成舆论监督的共振合力和丰富媒体报道的内容及形式，，中性效应包括促进“语言知沟”的出现、改变传统议程设置的模式和影响公共话语空间的发展，负面效应便是容易造成公众关注点的偏向甚至引起网络恶搞。同时，文章就如何引导中性效应、极力规避负面效应这一命题，提出了几点引导策略，合理利用网络流行语、引导舆论理性发展、全面加强教育引导、完善相关法律法规、网民提升自我素养，以期对实践具有现实的指导意义。
[Abstract]:Language is the tool of human information exchange, with the popularity of the Internet and gradually rising online catchwords, is not only the product of Internet users chasing trendy, but also a way for netizens to express their wishes and supervision by public opinion. Especially in recent years, online buzzwords such as "very yellow and violent", "push-ups" and "hide and seek" have almost developed in the form of blowout. This paper makes a comprehensive and systematic study on the connotation characteristics, forming factors, forming process, propagation effects and guiding strategies of such network buzzwords. First of all, on the basis of clarifying the connotation and characteristics of the network buzzwords in the social public events, from the subject-netizen, context-related events, The carrier-network media has deeply analyzed its forming factors in three aspects: the scale of Internet users, group characteristics and individual psychology play a leading role, the truth is vague, The related events with unconventional nature and social publicity are the background factors of its emergence, while the network media with strong interaction and transcending the dimension of time and space provide the best breeding environment for its birth. Next, under the guidance of Hall's coding and decoding theory and Dawkins' meme theory, This paper puts forward three steps for the formation of network buzzwords in social public events: Internet users interpret the spread of the coded symbols of meaning reconstruction in the new context of background events as memes. Only after these three steps of the language symbol is worthy of the network catchword. After interpreting the background events in the way of priority interpretation, negotiation interpretation and antagonistic interpretation, Internet users will carry out the coding of meaning reconstruction in the new context according to their own discourse position, mainly in two ways: citation coding and self-creating coding. The language symbols compiled by Internet users as memes in the process of diffusion, the main performance is the diffusion of genotype memes and the diffusion of structural memes. Finally, the article analyzes the communication effects of network catchwords in social public events from positive, neutral and negative perspectives. The specific manifestations are as follows: positive effects include expanding the social impact of background events. Forming the resonance force of public opinion supervision and enriching the content and form of media report, the neutral effect includes promoting the emergence of "language gap", changing the mode of traditional agenda setting and influencing the development of public discourse space. The negative effect is that it is easy to cause public attention bias or even network prank. At the same time, on the proposition of how to guide the neutral effect and try to avoid the negative effect, the paper puts forward several guiding strategies, making rational use of the popular words on the network, guiding the rational development of public opinion, strengthening the education guidance in an all-round way, and perfecting the relevant laws and regulations. Internet users to improve their self-accomplishment, with a view to the practice of practical guidance.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H136;G206

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