新区背景下舟山群岛海洋文化旅游开发研究

发布时间：2018-01-15 20:37

本文关键词：新区背景下舟山群岛海洋文化旅游开发研究　出处：《浙江海洋大学》2017年硕士论文　论文类型：学位论文

【摘要】：舟山群岛是我国最大的群岛,辖区内除了拥有瑰丽的山海天然景观,还辖有独特的海洋人文旅游景观,比如享誉海内外的“海天佛国”普陀山景区和舟山的渔业盐业文化等等,不一而足,可以说舟山有着既内涵丰富又兼具海岛特色的海洋文化旅游资源,这些都给舟山群岛发展海洋文化旅游业带来了独特的优势。2011年6月30日对舟山是个特别的日子,就在这一天浙江舟山群岛新区正式被国务院批复设立了,我国第一个以海洋经济为主题的国家级新区也正式宣告成立了。对于舟山来说,舟山群岛新区的设立既是个新起点,又是个全新的挑战。正是在天然区位优势、政府政策优势以及自然资源优势的多方利好的推动,舟山群岛新区的海洋文化旅游业呈现出日新月异,欣欣向荣之势,逐渐变成了舟山旅游业发展的一个亮丽名片。本文从文化旅游,海洋文化和海洋旅游三个概念引出海洋文化旅游这一概念,并将其视角放置于舟山群岛新区之上,特别强调“新”字,目的是利用舟山群岛新区建设发展的机遇,尝试找到一条适合发展舟山群岛海洋文化旅游的新路径,希望给其带来新生命和新活力。但不可否认的事实是,一些掣肘舟山群岛新区海洋文化旅游可持续发展的问题也愈发地清晰起来,比较有代表性的包括个别项目在低水平层次上的重复建设、市场竞争的无序、旅游产品开发力度不够、产品形式单一、政府监管力度不够等。本文将会针对这些问题尝试提出一些可行性的建议,诸如挖掘文化内涵,开发特色旅游产品,拓展客源市场,增加资金投入,加强资源环境保护等,从而助力舟山群岛新区的海洋文化旅游的开发。
[Abstract]:Zhoushan archipelago is the largest archipelago in China. In addition to the magnificent mountain and sea natural landscape, Zhoushan Archipelago also has a unique marine humanistic tourism landscape. For example, the famous "sea and heaven Buddha" Putuo Mountain scenic spot and Zhoushan fishery salt culture and so on, can be said that Zhoushan has both rich connotation and island characteristics of marine cultural tourism resources. These have brought unique advantages to the development of marine cultural tourism in the Zhoushan Islands. June 30th 2011 is a special day for Zhoushan. On this day, Zhejiang Zhoushan Islands New area was formally approved by the State Council to establish, China's first marine economy as the theme of the national new area officially announced the establishment of. For Zhoushan. The establishment of Zhoushan Archipelago New area is not only a new starting point but also a new challenge. It is the advantages of natural location, government policy and natural resources that promote the development of Zhoushan Archipelago. The marine cultural tourism in the new area of Zhoushan Archipelago has been changing with each passing day and has gradually become a bright business card for the development of tourism in Zhoushan. The three concepts of marine culture and marine tourism lead to the concept of marine cultural tourism, and put its perspective on the new area of Zhoushan archipelago, with special emphasis on the word "new". The purpose is to make use of the opportunity of construction and development of Zhoushan archipelago's new area and try to find a new path suitable for the development of Zhoushan archipelago's marine culture tourism, hoping to bring it new life and new vitality. But the undeniable fact is. Some constraints on the sustainable development of marine cultural tourism in Zhoushan Archipelago are becoming more and more clear, including the repeated construction of individual projects at the low level and the disorder of market competition. Tourism product development is not enough, product form is single, government supervision is not enough. This paper will try to put forward some feasible suggestions for these problems, such as mining cultural connotation, developing characteristic tourism products. In order to develop the marine cultural tourism in the new area of Zhoushan Archipelago, we should expand the tourist market, increase the investment of funds, strengthen the protection of resources and environment, etc.
【学位授予单位】：浙江海洋大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：P74;F592.7

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