中国传统吉祥图案与现代标志设计的比较研究
发布时间:2018-01-16 10:02
本文关键词:中国传统吉祥图案与现代标志设计的比较研究 出处:《北京建筑大学》2015年硕士论文 论文类型:学位论文
【摘要】:作为现代社会信息传播交流的重要载体,标志设计的发展一直以来都受到人们的重视,现代标志的发展也随着社会的发展而稳步前进。在现今经济全球化进程日益加快的大环境中,不同民族文化的密切交织正逐渐地淡化着彼此之间的差异,人们也从风格相似的标志设计中有所察觉。近年来,纵观标志设计的国际化发展趋势,民族元素在标志设计中融入的现象越来越多,这类有着独特民族文化风格的标志在众多的标志设计中不仅给人耳目一新的感觉,而且也极易唤起大众的民族文化心理。中国标志设计的发展世人有目共睹,该领域涌现出许多优秀的设计师,也出现了很多的优秀设计作品。然而较之在标志设计领域相对成熟的一些发达国家,我们不得不承认,中国的标志设计在形成自己强大民族特色的道路上仍然处于发展阶段,中国的标志设计领域仍存在文化缺失的现象,发展有中国特色的标志设计,我们还有很长的路要走。但作为四大文明古国之一,中国有着源远流长和博大精深的历史文化,有汇集着深厚文化思想的传统图形艺术,这为现代标志设计提供了极为丰富的设计资源。论文选取中国传统图形艺术中的传统吉祥图案部分与现代标志设计进行比较研究,在叙述论题提出的动因、比较研究的意义、论文的研究方法后,从现代图形设计发展的角度探讨现代标志设计的国际化发展趋向,继而引出传统吉祥图案与现代标志设计在文化层面和艺术特征层面的比较研究,分析二者之间的相同点和不同点,得出比较的结论,旨在为今天时代背景下的现代标志设计怎样更合理地运用传统吉祥图案提供一定的参考价值。立足本土文化,积极学习和借鉴标志设计领域发达国家的经验,在实践中将中华民族的优秀文化资源合理地与现时代的设计元素有机结合起来,不仅是对中国现代标志设计的发展,同时也是对传统吉祥图案的继承,有利于推动中华民族的发展。放眼未来,对于中国现代标志设计的发展,我充满着信心。
[Abstract]:As an important carrier of information communication in modern society, the development of logo design has been paid attention to. The development of modern symbols along with the development of society and steady progress. In today's increasingly accelerated process of economic globalization, the close interweaving of different national cultures is gradually playing down the differences between each other. In recent years, throughout the international development trend of logo design, the phenomenon of national elements in logo design is more and more. This kind of symbol with unique national culture style not only gives people a fresh feeling in many logo designs, but also easily evokes the national cultural psychology of the masses. The development of Chinese logo design is obvious to the world. Many excellent designers have emerged in this field, and a lot of excellent design works have emerged. However, compared with some developed countries which are relatively mature in the field of logo design, we have to admit that. Chinese logo design is still in the development stage on the road of forming its own strong national characteristics. There is still the phenomenon of lack of culture in the field of logo design in China and the development of logo design with Chinese characteristics. We still have a long way to go, but as one of the four ancient civilizations, China has a long history and profound history and culture, there is a collection of profound cultural ideas of the traditional graphics art. This provides a very rich design resources for modern logo design. This paper selects the traditional auspicious pattern part of Chinese traditional graphic art and modern logo design to compare with modern logo design. After comparing the significance of the research and the research methods of the paper, the internationalization trend of modern logo design is discussed from the perspective of the development of modern graphic design. Then leads to the traditional auspicious pattern and the modern logo design in the cultural level and the artistic characteristic plane comparison research, analysis between the two similarities and differences, draws the comparison conclusion. In order to provide a certain reference value for the modern logo design under the background of today's era how to use the traditional auspicious patterns more reasonably. Based on the local culture and actively learn and learn from the experience of developed countries in the field of logo design. Combining the excellent cultural resources of the Chinese nation reasonably with the design elements of the present era in practice is not only the development of modern Chinese logo design, but also the inheritance of traditional auspicious patterns. To promote the development of the Chinese nation. Looking forward to the future, for the development of modern Chinese logo design, I am full of confidence.
【学位授予单位】:北京建筑大学
【学位级别】:硕士
【学位授予年份】:2015
【分类号】:J524
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