长春龙嘉国际机场发展战略研究

发布时间：2018-01-28 08:12

本文关键词： 长春龙嘉国际机场密集型发展战略竞争战略区域枢纽机场　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：战略管理是设立远景目标并对实现目标的过程进行总体性、指导性策划的管理手段,是跨功能决策的艺术与科学。随着我国经济社会的快速发展和“十三五”规划的逐步实施,社会公众对于民航业的安全与服务要求也不断提高。在党中央、国务院“振兴东北老工业基地”、民航局提出“民航强国”的大背景下,长春龙嘉国际机场作为吉林省的对外门户与形象窗口,需要合理利用宏观环境、产业环境和内部环境,抓住机遇迎接挑战,制定并实施正确的发展战略。长春龙嘉国际机场自2005年8月27日正式通航启用以来,旅客吞吐量每年以17.2%的复合增长率快速增长,研究长春龙嘉国际机场的发展战略,对于促进吉林省民航事业的发展具有着现实意义。论文结合长春龙嘉国际机场的实际情况,提出了发展战略、战略实施和保障措施,希望能够对民用运输机场的运营管理实践有所裨益。论文首先阐明了研究背景与意义、研究内容和方法,回顾了战略管理相关文献和理论,介绍了民用运输机场概况和长春龙嘉国际机场的现状,指出发展中存在的问题以及问题的形成原因。本文运用宏观环境分析法、波特竞争力模型和SWOT分析法,对长春龙嘉国际机场的宏观环境、产业环境、内部优势与劣势及企业所面临的机遇与威胁进行了分析。在研究和分析的基础之上,提出了长春龙嘉国际机场“成为东北亚区域枢纽机场,吉林省对外开放和经济发展的窗口和平台,航空性业务与非航空性业务共同发展的机场公司”的战略定位,并确定了近期和远期两阶段的发展目标。在确定了密集型发展战略的同时,指出了应同步实施的竞争战略。为实施长春龙嘉国际机场发展战略,确定了组织机构变革、组织管理职能转变,加大市场开发力度,提高人力资源使用效率等办法。提出了寻求政策支持、机场基础设施建设、完善航线网络规划、与基地航空公司共同发展、对接地面综合交通运输体系等五个方面的保障措施。
[Abstract]:Strategic management is the management means of setting up the long-term goal and carrying on the overall and guiding planning to the process of achieving the goal. With the rapid development of our country's economy and society and the gradual implementation of the 13th Five-Year Plan, the requirements of the public for the safety and service of the civil aviation industry have been continuously raised. Under the background of "revitalizing the old industrial base in Northeast China" under the background of "strong country of Civil Aviation" proposed by the Civil Aviation Bureau, Changchun Longjia International Airport, as the external gateway and image window of Jilin Province, needs to make rational use of the macro environment. Industrial environment and internal environment, seize the opportunity to meet the challenges, formulate and implement the correct development strategy. Changchun Longjia International Airport since August 27th 2005 officially opened. The passenger throughput increases rapidly with the compound growth rate of 17.2% per year. The development strategy of Changchun Longjia International Airport is studied. It is of practical significance to promote the development of civil aviation in Jilin Province. This paper puts forward the development strategy, strategic implementation and safeguard measures according to the actual situation of Changchun Longjia International Airport. It is hoped that it will be beneficial to the operation and management of civil transportation airport. Firstly, this paper clarifies the research background and significance, research contents and methods, reviews the relevant literature and theory of strategic management. This paper introduces the general situation of civil transportation airport and the present situation of Changchun Longjia International Airport, points out the problems existing in the development and the causes of the problems. Porter competitiveness model and SWOT analysis, the Changchun Longjia International Airport macro environment, industrial environment. The internal strengths and weaknesses and the opportunities and threats faced by enterprises are analyzed. On the basis of the research and analysis, it is proposed that Changchun Longjia International Airport "become the regional hub airport in Northeast Asia." Jilin Province opening to the outside world and economic development window and platform, aviation business and non-aviation business common development of the airport company "strategic positioning." At the same time, it points out the competitive strategy that should be implemented synchronously, and implements the development strategy of Changchun Longjia International Airport. It determines the organizational reform, the transformation of organizational management functions, the increase of market development, and the improvement of human resource use efficiency. It also proposes to seek policy support, airport infrastructure construction, and improve the route network planning. With the base airline common development, docking ground integrated transportation system and other five aspects of protection measures.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F562.8

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