媒介融合背景下网络自制剧的发展研究

发布时间：2018-02-20 17:21

本文关键词： 媒介融合网络自制剧发展趋势　出处：《新疆大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着互联网的不断发展以及网民数量的急剧增加,网络视频服务逐渐成为各大视频网站的重点发展对象,但是随着购买剧集价格不断提高,视频网站所面对的竞争日趋激烈。为应对版权压力、激烈的行业竞争以及推动视频网站自身产业化、精品化的发展,各大视频网站纷纷开始推出自制内容,在激烈的行业竞争中谋求发展。在这种环境下,网络自制剧应运而生并且成为一种新的艺术形式。它不仅具有传统影视剧的特点,还带有互联网媒介的特性,因此毫无疑问的成为当下互联网平台上倍受网民欢迎的“新宠”。近年来,在视频网站的不断探索之下,网络自制剧迅速发展并开始走向成熟,特别是2016到2017年,网络自制剧在产量和质量方面都发生了较大的飞跃。在视频网站的不断探索下,网络自制剧逐渐摆脱了发展初期低成本、低投入粗制滥造的状况,开始向专业化、精品化的方向发展,并逐渐形成了自身特点和发展模式。随着媒介融合的不断发展,网络自制剧已成为视频网站产业链条中的重要一环,具有很好的发展前景。本文研究着重从媒介融合背景下网络自制剧监管制度、产业化发展以及社会认同三个方面,针对网络自制剧媒介融合的发展现状及遇到的问题,探究网络自制剧筹资、制作、推广、播出和营销五个方面的媒介融合趋势。将网络自制剧置于媒介融合背景之下研究其发展态势,意义在于从媒介融合的大背景出发,梳理网络自制剧的发展及媒介融合历程,探究其未来发展趋势。
[Abstract]:With the continuous development of the Internet and the rapid increase in the number of Internet users, the network video service has gradually become the focus of the development of the major video websites, but with the purchase of TV series prices rising, In order to cope with the pressure of copyright, fierce competition in the industry, and promote the industrialization of video websites themselves, and the development of high-quality products, the major video websites have begun to launch homemade content. Seek development in the fierce industry competition. In this kind of environment, the network self-made drama emerges as the times require and becomes a new art form. It not only has the characteristic of traditional film and television drama, but also has the characteristic of Internet medium. In recent years, with the constant exploration of video websites, the online self-production has developed rapidly and started to mature, especially from 2016 to 2017. There has been a great leap forward in the production and quality of network self-production. With the constant exploration of video websites, network self-production has gradually moved away from the situation of low cost and low investment in shoddy production in the early stage of development, and began to become specialized. With the continuous development of media integration, network self-production has become an important link in the chain of video website industry. This paper focuses on three aspects: supervision system, industrialization development and social identity under the background of media convergence, aiming at the current situation and problems encountered in the network self-production media integration. This paper probes into the trend of media convergence in five aspects: financing, producing, popularizing, broadcasting and marketing of network self-production dramas. The significance of studying its development situation lies in the background of media convergence. Combing the development of network self-production and media integration process, explore its future development trend.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.2

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