无印良品极简主义的设计理念与海报案例分析研究

发布时间：2018-05-05 02:33

本文选题：极简主义艺术 + 无品牌　；参考：《沈阳师范大学》2015年硕士论文

【摘要】：论文案例研究的重点是无印良品的视觉艺术,它是以极简主义艺术的形式表达,是以日本品牌无印良品品牌为研究对象,无印良品极简主义艺术的设计理念是“No Brand”、”No Design”(无品牌,无设计),它以这种方式来诠释无印良品的产品、海报、包装等。无印良品在日本是一个具有原始概念产品的品牌,而“MUJI”(无印良品)在日文中翻译为也是无标志,无品牌的好产品,因为无印良品一开始就在社会公众上取得多次成功并且被消费者所周知的品牌,这也归功于原研哉和他的团队对无印良品的发展产生重要影响。原研哉是无印良品改革的重要人物之一,他以一双无视外部世界飞速发展变化的眼睛面对“日常生活”,以谦虚但同时尖锐的目光寻找其设计被需要的所在,将自己的想法、意图安置在能够被赋予生命的地方。当我们日常生活的脚步越来越快、越来越嘈杂之时,他敏锐地感知到了设计的变化和迹象,并且自觉自主地挑战其中的未知领域。他的设计作品显现出来的不落陈规的清新,在于他找到了设计被需求的空间并在其中进行设计。在这样的态度下,他拓展了设计的视野和范畴,在他所经历之处,崭新的地平线不停地被发现和拓展。原研哉现在在做的,是在修正现存的设计概念,将设计推向一个更高的层次和层面。原研哉的过人之处是在于他精准的洞察力,他往往能够透彻地消化身边环境带来的讯息,再将这些无形的讯息转化为大众所能明白的、看得见的影像。笔者将通过查阅资料和实体考察,对无印良品的视觉海报设计和原研哉对无印良品设计理念的认识进行研究,并对笔者学习成果和视觉认识深有影响。
[Abstract]:The emphasis of the case study in this paper is the visual art of the imprinted product, which is expressed in the form of minimalist art. It takes the Japanese brand as the object of study. The design idea of the minimalist art of the imprinted product is "No Brand". "No Design" (no brand, no design) in this way to interpret the products, posters, packaging, etc. Moji is a brand with original concept products in Japan, and "MUJI" is translated in Japanese as a good product with no logo and no brand. Because Muji has been a successful brand in the public at the beginning and is well known to consumers, this is also due to the great influence of Akiya and his team on the development of Muji. Harahiya is one of the most important figures in the reform of imprinted products. He faces "everyday life" with a pair of eyes that ignore the rapid development and change of the outside world, looking modestly but sharply at the same time to find out where its design is needed and to put his own ideas into it. The intention is to place where life can be given. As we move faster and louder in our daily lives, he is acutely aware of the changes and signs of design, and challenges the unknown consciously and autonomously. The unconventional freshness of his designs is that he finds the space where design is needed and designs in it. In such an attitude, he expanded his vision and scope of design, where he experienced, the new horizon was constantly discovered and expanded. What Haruya is doing now is to revise the existing design concepts and push the design to a higher level and level. One of the best things about him is his precise insight, which is often able to thoroughly digest the messages of his surroundings and turn them into visible images that can be understood by the public. The author will study the visual poster design of the imprinted product and the idea of the design of the perfect product without imprint by consulting the material and investigating the entity, and it will have a deep influence on the author's learning results and visual understanding.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524.3

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