消费文化视域下映客直播的低俗现象研究

发布时间：2018-05-08 21:30

本文选题：消费文化 + 映客直播　；参考：《中国科学技术大学》2017年硕士论文

【摘要】：移动视频直播兴起于2014年,它不仅是一种媒介经济形式,同时也是一道新兴的媒介文化景观。随着移动视频直播的发展,其低俗问题不断涌现,影响着这一行业的发展生态。而目前移动视频直播的低俗现象研究较为单一,缺乏针对该问题的深入研究。基于这样的研究背景,本文采取定量与定性相结合的研究方式,综合比较选取国内具有代表性且低俗问题多发的移动视频直播平台——"映客直播"为切入点,对映客直播进行为期两个自然周的观测。在此期间采取每天选择三个时段,每个时段随机收录五个视频,每个样本视频时长为五分钟的方式,共计收集了 210个样本视频。基于改良的视频内容分析编码表,从视觉维度、语言维度、环境维度和弹幕维度四个方面入手,客观描述样本视频存在的低俗现象。通过描述性分析发现,映客直播的低俗现象较多且低俗问题渗透于各个研究维度之中,主要表现在语言低俗和直播环境低俗两方面。映客直播的低俗元素主要以色情和暴力为主。通过进一步分析发现,主播性别差异、直播形式差异和受众消费行为差异均影响映客直播的低俗现象表征。映客直播的低俗现象本质上也是一个文化层面的问题。移动视频直播兴起于消费社会的大背景之中,拥有消费文化的鲜明特征。因此,本文从消费文化的视角对映客直播的低俗现象进行剖析,从内容提供方推崇的草根文化中夹杂的糟粕文化,平台规则制定的低俗隐喻、受众窥私欲及快感需求三个视角来解读映客直播的整体低俗氛围。同时,本文进一步在消费文化的视角下对影响映客直播的因素进行分析,分别从身体符号构建,虚拟场景的符号构建与快感消费三个视角对影响映客直播低俗表征的三个因素进行解读。最后本文对映客直播的低俗现象进行归纳总结,并对映客直播及以其为代表的移动视频直播行业存在的低俗问题提出针对性的治理建议,以期为移动视频直播行业的健康发展提供治理思路。
[Abstract]:The mobile video live broadcast is rising in 2014. It is not only a form of media economy, but also a new media culture landscape. With the development of mobile video live, its low popular problems are constantly emerging, affecting the development ecology of this industry. At present, the low popular phenomenon of mobile video live is relatively simple and lack of this problem. Based on this research background, this paper adopts the method of combining quantitative and qualitative research, and synthetically compares the representative and popular mobile video broadcast platform in China, which is "live live" as the breakthrough point, and carries on the observation of two natural weeks for the live broadcast of Ying guest. During this period, take a daily choice. In the three period, five videos are randomly collected at each time period, and each sample video time is five minutes long. A total of 210 sample videos are collected. Based on the improved video content analysis coding table, the vulgar phenomenon of sample video is objectively described from the visual dimension, language dimension, environment dimension and the curtain dimension in four aspects. According to the descriptive analysis, there are more vulgar and vulgar problems in the live broadcast, which are mainly manifested in two aspects: low vulgar language and low vulgarity. The vulgar elements of the live broadcast are mainly pornographic and violent. Through further analysis, the gender differences, the difference of direct seeding form and the audience are found. The differences in consumer behavior all affect the low vulgar phenomenon of the live broadcast. The low vulgar phenomenon of the live guest live is also a cultural problem in essence. The mobile video live broadcast is in the background of the consumer society, and has the distinct characteristics of the consumer culture. Analysis, from the culture of the grass-roots culture in the grassroots culture, the low vulgar metaphor of the platform rules, the audience's glimpse of the private desire and the demand of pleasure, the whole low vulgar atmosphere is interpreted in three perspectives. At the same time, this article further analyzes the factors that affect the live broadcast from the perspective of consumer culture, from the body character, respectively. The three aspects of the symbol construction of the virtual scene and the pleasure consumption of the virtual scene are interpreted in this paper. Finally, this paper sums up the low vulgar phenomenon of the live live broadcast, and puts forward the targeted governance of the live live broadcast and the low popular problems in the mobile video live industry. Discussion, in order to provide a governance idea for the healthy development of mobile video live industry.

【学位授予单位】：中国科学技术大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

【参考文献】