中国电影节VI设计及应用研究

发布时间：2018-07-05 00:41

本文选题：电影节 + 品牌形象战略　；参考：《南昌大学》2015年硕士论文

【摘要】：电影节作为城市中重要的文化活动,以其文化性、商业性和娱乐性吸引着大众的眼球,电影节的举办为电影产业及城市发展带来广泛而又深远的影响。而电影节VI设计的传播力度对电影节的影响力起着尤为重要的作用。电影节的VI设计作为其传播的载体,在当今的视觉文化形态下的社会,以其形象性、直观性、准确性的特点,在信息传播中彰显着它的优势。因此电影节需要特色鲜明的视觉形象设计将其核心理念完整地呈现给受众。电影节VI设计在承载文化价值的同时,也承载着社会价值与经济价值。我国的电影节发展历史从1992年开始至今,数量在不断地增加,种类也在不断地细分,电影节举办规格从国家、政府级别至大学院校级别呈现多元化的样式。虽然国内电影节在不断地发展,但是在电影节的品牌影响力与举办水准方面还与国际知名电影节存在着一定的差距。本文将电影节品牌形象中的VI设计作为切入点,从品牌战略的角度分析电影节VI设计与城市文化、产业经济的关系,并从设计思维与设计方法上探讨电影节VI设计的发展趋势。
[Abstract]:As an important cultural activity in the city, Film Festival attracts the attention of the public because of its cultural, commercial and entertainment nature. The film festival has a wide and far-reaching impact on the film industry and the development of the city. The dissemination of VI design plays a particularly important role in the influence of Film Festival. The VI design of the Film Festival as the carrier of its dissemination, in the present visual culture form of the society, with its image, intuitive, accurate characteristics, in the dissemination of information highlights its advantages. Therefore, the film festival needs distinctive visual image design to show its core idea to the audience. The VI design of the Film Festival not only carries the cultural value, but also carries the social value and the economic value. Since the beginning of 1992, the number of film festivals in China has been increasing, and the types of film festivals have been subdivided. The film festivals are held in a variety of styles from the government level to the university level. Although domestic film festivals are developing continuously, there is still a certain gap between domestic film festivals and international famous film festivals in terms of brand influence and holding standard. This paper takes VI design in film festival brand image as the breakthrough point, analyzes the relationship between VI design of film festival and city culture, industry economy from the angle of brand strategy, and discusses the development trend of VI film festival design from design thinking and design method.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J534.4

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