基于网络传播平台的视频自媒体传播机制研究

发布时间：2018-11-02 15:54

【摘要】：随着网络视频平台和社交应用平台的搭建和发展,视频自媒体时代已全面到来。但是视频自媒体作为网络背景下的新生事物,仍处于探索期。因此本文尝试对当前网络环境的视频自媒体的概况进行描述,并尝试对视频自媒体概念做界定,同时将视频自媒体放置于它所以来的网络视频平台和社交应用平台上,立体的解析视频自媒体的内容运作和社群化建构,并剖析视频自媒体是如何发挥其互联网思维的作用,形成其独特的传播机制。具体而言,对视频自媒体传播机制研究分为以下几个部分:第一部分,解析视频自媒体,探索其内核。从历史观的角度追溯视频自媒体的源头,探究其诞生的过程;同时从视频自媒体的特征入手,尝试对其做一个概念上的界定,并将其与其他类似的概念作区分和梳理。第二部分,从视频自媒体的网络传播技术平台、内容运作方式和视频自媒体社群化建构三个方面来阐述当下视频自媒体的传播机制建构。这是文章的主体部分,主要分析视频自媒体的传播机制的运作过程。视频自媒体借助网络视频平台和社交应用平台,生产具有强烈风格化的信息内容,与此同时其垂直化、精细化的内容借由社交应用平台将这内容生产者和互联网用户联系起来,建构起视频自媒体社群,形成视频自媒体最大的价值所在,给视频自媒体的运营探索出一种新的盈利模式。视频自媒体的传播和运营突破了以往传统的媒体运营方式,运用互联网思维,形成一套成熟的传播机制生存与整个互联网媒介生态之中。第三部分对基于视频自媒体传播机制的盈利模式进行分析。现存的自媒体人探索出来的盈利模式主要有视频自媒体内容产品化经营和视频自媒体内的社群化经营,以此探索出视频自媒体生存逻辑。第四部分,剖析视频自媒体及其传播机制在发展过程中存在问题,并以此提出解决思路和策略。同时探索视频自媒体未来的发展前景,给予视频自媒体一个未来的整体景观和构想,以及其对互联网视频行业的影响和改变。本文主要是通过对视频自媒体的概念阐述及其现阶段的传播机制的全方位研究分析,提供了一个对视频自媒体自身整体的研究框架,使视频自媒体在整个网络媒介生态中的作用和运作方式更为明晰,有助于日后对视频自媒体更进一步研究和分析。
[Abstract]:With the construction and development of network video platform and social application platform, the era of video self-media has come. However, video self-media, as a new thing in the network background, is still in the exploration period. Therefore, this paper attempts to describe the general situation of video self-media in the current network environment, and try to define the concept of video self-media, and at the same time, put the video self-media on the network video platform and social application platform since it. This paper analyzes the content operation and community-oriented construction of video self-media, and analyzes how video self-media exerts its function of Internet thinking and forms its unique communication mechanism. Specifically, the research on the mechanism of video self-media transmission is divided into the following parts: the first part, analyze the video self-media, explore its core. This paper traces the origin of video from the view of history and probes into the process of its birth. At the same time, it tries to make a conceptual definition from the characteristics of video self-media, and distinguishes it from other similar concepts. In the second part, the author expounds the construction of video self-media communication mechanism from three aspects: the network communication technology platform, the content operation mode and the video self-media communitalization construction. This is the main part of the article, mainly analyzes the video self-media transmission mechanism operation process. With the help of web video platforms and social application platforms, video self-media produces strongly stylized information content, and at the same time it becomes perpendicular, and fine content is connected by social application platforms to the producers of the content and the users of the internet It constructs the video self-media community and forms the greatest value of the video-self-media, and explores a new profit model for the operation of the video-self-media. The spread and operation of video self-media break through the traditional media operation mode and form a set of mature communication mechanism to survive and the whole Internet media ecology. The third part analyzes the profit model based on video self-media transmission mechanism. The existing profit models explored by media people mainly include video content production management and video media community management so as to explore the survival logic of video self-media. The fourth part analyzes the problems in the development of video self-media and its propagation mechanism, and puts forward the solutions and strategies. At the same time, it explores the future development prospects of video self-media, gives the video self-media a future overall landscape and vision, and its impact and changes on the Internet video industry. In this paper, the concept of video self-media and its transmission mechanism at the present stage of the omni-directional research and analysis, provides a video self-media itself as a whole research framework. The role and operation of video self-media in the whole network media ecology is more clear, which is helpful to further study and analysis of video self-media in the future.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206

【共引文献】