消费文化语境下建筑表皮的媒体性研究
发布时间：2018-12-26 08:43
【摘要】：表皮对于建筑本体来说,具有保护内部结构及围合空间的作用,但从另一方面来看,表皮还具有文化传递,审美趣味的表达等方面。如今,视觉图像的盛行促使建筑师对于表皮关注度的提升,正是由于对表皮的青睐,同时促使了当代建筑形式呈现出丰富景观之势。从国内外的设计竞赛中可以看出,表皮在设计师们的手中展现的淋漓尽致。引起表皮设计观念的转变虽然存有多方面的原因,但在20世纪后出现的并且逐渐成为了全球主导文化的消费主义价值观是不可忽视的。激烈的市场竞争下,每个商品都希望在这一环境中脱颖而出,吸引观众的注意力,目的就是通过刺激消费从而获取更大的商业利益。消费文化的盛行以及在媒体的推动下,使消费社会变成了一个“以貌取人”的社会,对于建筑领域而言,这也促进建筑形式向着多元化的方向发展。如今许多现代艺术在消费文化的冲击下,也已经普遍地打上了商品化的烙印,而在众多的文化艺术形式中,建筑艺术属于经济与艺术之间联系非常密切的一类,也因此受到了商品化的冲击。建筑作品被当作商品看待,而吸引大众的建筑表皮,也就理所当然的变成了这个时代建筑消费的一部分。本文从消费文化这一理论视角出发,强调消费文化影响下人们生活方式的变化,通过消费文化产生的思想渊源、物质基础以及市场条件深入了解其理论基础,从而探讨消费文化对建筑表皮产生的影响。通过对消费文化理论的解读,对应分析当代建筑表皮的媒体性特征及发展趋势。建筑学科历经几千年的发展变化,并不只是单一的理论和风格来统一一切。“眼球经济”“注意力经济”是这个时代人们讨论最多的话题,如今我们正处于这种不可回避的文化现象中,如何在实践中寻求新的发展契机是我们面临的问题。
[Abstract]:The skin has the function of protecting the internal structure and the enclosed space for the architectural ontology, but on the other hand, the epidermis also has the aspects of cultural transmission, the expression of aesthetic taste and so on. Nowadays, the popularity of visual images makes architects pay more attention to the epidermis, because of the favor of the epidermis, at the same time, it makes the contemporary architectural form take on the trend of rich landscape. From the design competition at home and abroad can be seen, the skin in the hands of designers to show incisively and vividly. Although there are many reasons for the change of the concept of epidermis design, the values of consumerism which emerged after the 20th century and gradually become the dominant culture in the world can not be ignored. In the fierce market competition, every product wants to stand out in this environment and attract the attention of the audience, the purpose is to stimulate consumption to achieve greater commercial benefits. With the popularity of consumer culture and the promotion of the media, the consumer society has become a society that judges people by appearance. For the field of architecture, it also promotes the development of architectural forms towards the direction of diversification. Nowadays, under the impact of consumer culture, many modern arts have also been widely branded as commercialized. Among the numerous cultural and artistic forms, architectural art belongs to a very close relationship between economy and art. It also suffered the impact of commercialization. Architectural works are treated as commodities, and the architectural epidermis, which attracts the public, naturally becomes a part of architectural consumption in this era. From the perspective of consumption culture, this paper emphasizes the change of people's way of life under the influence of consumer culture, and deeply understands the theoretical basis of consumption culture through its ideological origin, material basis and market conditions. In order to explore the impact of consumer culture on architectural skin. Through the interpretation of consumption culture theory, the media characteristics and development trend of contemporary architectural epidermis are analyzed. The subject of architecture has undergone thousands of years of development and change, not just a single theory and style to unify everything. "eyeball economy" and "attention economy" are the most discussed topics in this era. Now we are in this inevitable cultural phenomenon, how to seek new opportunities for development in practice is the problem we face.
【学位授予单位】：中央美术学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU-80
本文编号：2391836
[Abstract]:The skin has the function of protecting the internal structure and the enclosed space for the architectural ontology, but on the other hand, the epidermis also has the aspects of cultural transmission, the expression of aesthetic taste and so on. Nowadays, the popularity of visual images makes architects pay more attention to the epidermis, because of the favor of the epidermis, at the same time, it makes the contemporary architectural form take on the trend of rich landscape. From the design competition at home and abroad can be seen, the skin in the hands of designers to show incisively and vividly. Although there are many reasons for the change of the concept of epidermis design, the values of consumerism which emerged after the 20th century and gradually become the dominant culture in the world can not be ignored. In the fierce market competition, every product wants to stand out in this environment and attract the attention of the audience, the purpose is to stimulate consumption to achieve greater commercial benefits. With the popularity of consumer culture and the promotion of the media, the consumer society has become a society that judges people by appearance. For the field of architecture, it also promotes the development of architectural forms towards the direction of diversification. Nowadays, under the impact of consumer culture, many modern arts have also been widely branded as commercialized. Among the numerous cultural and artistic forms, architectural art belongs to a very close relationship between economy and art. It also suffered the impact of commercialization. Architectural works are treated as commodities, and the architectural epidermis, which attracts the public, naturally becomes a part of architectural consumption in this era. From the perspective of consumption culture, this paper emphasizes the change of people's way of life under the influence of consumer culture, and deeply understands the theoretical basis of consumption culture through its ideological origin, material basis and market conditions. In order to explore the impact of consumer culture on architectural skin. Through the interpretation of consumption culture theory, the media characteristics and development trend of contemporary architectural epidermis are analyzed. The subject of architecture has undergone thousands of years of development and change, not just a single theory and style to unify everything. "eyeball economy" and "attention economy" are the most discussed topics in this era. Now we are in this inevitable cultural phenomenon, how to seek new opportunities for development in practice is the problem we face.
【学位授予单位】：中央美术学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU-80
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