海南旅游服务贸易竞争力研究

发布时间：2018-12-29 12:59

【摘要】：当今国际贸易的发展中服务贸易已成为发展的核心领域,旅游服务贸易作为服务贸易的重要组成部分,为我国的经济发展带来了宏观的经济利润,并得到世界的广泛关注和重视。近几年,伴随着国际经济的快速发展,我国的旅游产业出现蓬勃发展地趋势,各旅游景点为发展自己的旅游产业提供个性化、多样化的服务,旅游服务贸易在国际市场上的发展不断演变。市场游客对于旅游景点的追求不仅仅是视觉上的满足,更重要的是旅游过程中对文化蕴含的体验、精神慰藉等方面的更深层次的感受,这种局面的产生不断迫使旅游服务贸易实现旅游过程的多样化升级。海南省是我国陆地面积最小的省份,其中海岸线长达1528公里,是世界上最具独特的旅游圣地资源,它所拥有的红树林和热带雨林是我国较为独享的森林景观,成为旅游、科研等最佳的理想之地。但不容忽视的是,海南旅游服务及其价值的构建和提升仍然存在着不少的问题,这已经成为了阻碍海南旅游服务不断发展的绊脚石。本文以海南旅游服务贸易竞争力为研究视点,借助比较优势理论、可持续发展理论,从全新的角度展开对海南旅游服务贸易竞争力的研究。本文首先在对国内外有关研究文献进行搜集、汇总和分析的基础上,进一步展开对海南旅游服务贸易竞争力课题研究的分析,提出本文研究的主要内容;并在前文分析的基础之上对旅游服务贸易的概念及特点、海南旅游服务贸易竞争力及其作用等展开论述,并以比较优势理论、国家竞争优势理论、可持续发展理论奠定本文研究的理论基础;在此基础上,深入考察了海南旅游服务贸易发展现状,对其海南旅游贸易的发展概括、并进行该地区旅游服务贸易的总量、结构分析,并进一步进行指数分析;紧接着对海南旅游服务贸易竞争力进行评价研究,通过构建一级、二级指标,分析其权重,构建海南旅游服务贸易竞争力完善的评价模型并给出评价结果分析;笔者在前文评价结果分析的基础上进行总结并提出建议,该课题的研究,对于拓展旅游服务贸易竞争力的研究内容和思路具有重要的意义;同时对海南旅游服务贸易竞争力提升,具有重要的推动作用。
[Abstract]:Nowadays, the development of international trade, service trade has become the core area of development. As an important part of service trade, tourism service trade has brought macro economic profits to the economic development of our country. And get the world's wide attention and attention. In recent years, with the rapid development of the international economy, the tourism industry of our country appears the vigorous development tendency, each tourist spot provides the individualized and diversified service for the development of its own tourism industry. The development of tourism service trade in the international market is constantly evolving. The market tourists' pursuit of tourist attractions is not only a visual satisfaction, but also a deeper feeling of cultural experience, spiritual comfort and so on in the process of tourism. The emergence of this situation forces the tourism service trade to realize the diversification and upgrade of the tourism process. Hainan Province has the smallest land area in China, with a coastline of 1528 kilometers, which is the most unique tourist resort in the world. The mangroves and tropical rainforests it owns are the forest landscape of our country and become tourism. The best ideal place for scientific research. However, it can not be ignored that there are still many problems in the construction and promotion of Hainan tourism service and its value, which has become a stumbling block to the continuous development of Hainan tourism service. This paper takes Hainan tourism service trade competitiveness as a research point of view, with the help of comparative advantage theory, sustainable development theory, from a new perspective to Hainan tourism service trade competitiveness research. Firstly, based on the collection, collection and analysis of domestic and foreign literatures, this paper further analyzes the competitiveness of Hainan tourism service trade, and puts forward the main contents of this paper. On the basis of the previous analysis, this paper discusses the concept and characteristics of tourism service trade, the competitiveness of Hainan tourism service trade and its role, and uses the theory of comparative advantage and the theory of national competitive advantage. The theory of sustainable development lays the theoretical foundation of this paper. On this basis, the development of Hainan tourism service trade is thoroughly investigated, the development of Hainan tourism trade is summarized, and the total amount and structure of tourism service trade in this area are analyzed, and further index analysis is carried out. Then, the paper studies the competitiveness of Hainan tourism service trade, analyzes its weight, constructs a perfect evaluation model of Hainan tourism service trade competitiveness, and gives the evaluation results. On the basis of the analysis of the previous evaluation results, the author summarizes and puts forward some suggestions. The research on this topic is of great significance to the research content and train of thought of expanding the competitiveness of tourism service trade. At the same time, Hainan tourism service trade competitiveness has an important role in promoting.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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