数码摄影在当代商业插画中的多元表现

发布时间：2018-02-20 03:39

本文关键词： 数码摄影商业插画多样性表现性　出处：《吉林大学》2014年硕士论文　论文类型：学位论文

【摘要】：早在原始社会人们就已经掌握了图画方法，当时的图像作为一种记录与传播信息的载体而存在，商业插画作为图像的一种应用形式有着悠久的历史，当代的商业插画的主要作用是传递商品信息、突出表现商品的特性、以符合大众审美的形式将商品展示出来。设计者为了在形式与形象上与其他同类商品加以区别，越来越强调插画的多元化，预期用不同于传统的表现手段来诠释商品。运用新的媒介和技术来追求新的创作语言。
[Abstract]:As early as in primitive society, people had mastered the method of drawing. At that time, images existed as a carrier for recording and disseminating information, and commercial illustrations had a long history as an application form of images. The main function of contemporary commercial illustrations is to convey commodity information, highlight the characteristics of goods, and display them in a form consistent with the popular aesthetic. In order to distinguish them from other similar products in form and image, More and more emphasis has been placed on the diversification of illustrations, which is expected to interpret commodities with different means of expression than traditional ones, and to use new media and technology to pursue new creative languages.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J218.5

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