当代插画造型语言形式应用研究

发布时间：2018-02-21 07:13

本文关键词： 插画造型与平面设计插画造型语言研究新媒体发展趋势构建民族特色　出处：《天津理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：当今时代，视觉感受已经逐步取代文字语言，成为一种新型的主流文化，，插画造型语言便是这样一种视觉语言符号，进入21世纪，网络与新媒体的快速发展，插画造型语言形式被广泛的应用于各个领域之中，媒体形式的多样化，科学技术的日益成熟，都推动着插画造型语言形式日益发展，逐渐形成自己完整的视觉系统，表现出强烈的视觉效果。图形、色彩、文字是视觉传达构成的三要素，而“形”是构成任何艺术造型的主要因素，离开造型，色彩与文字就无从依托。伴随着数码技术与信息传播条件的日益更新成熟，多种新媒体手段都成为了当代插画造型语言形式的载体，插画造型语言形式的创作方式与传播手段的变化，更加增添了新时代视觉语言的特点。但是如何能够准确有效而又快速的获取所要传达信息就至关重要，不论是从报纸杂志上还是从新媒体数字网络上，受众的第一视觉中心点就是插画的造型语言形式，从而延伸到所表达的内容形式上，所以，插画的造型语言形式能够最直观，最有效的反应信息内容，这也是当代插画造型语言形式能够得以空前发展的基本原因。与此同时，当代插画造型语言形式已经展现出各式各样的风格与表现形式，但是对插画造型语言形式的不同表现形式以及其相对运用的平台研究目前还尚未系统化，首先就需要对现有的插画造型语言形式进行分类研究，诠释其造型形式语言在当代平面设计中应用的独特价值。因此，本文从当代插画在国内外的发展现状入手，以插画造型语言形式的视角，比较系统的分析、梳理当代插画造型语言形式应用研究的表现手法、分类。对当代插画造型语言形式的分类研究，重点对当代插画造型语言形式在平面设计中的应用进行分析总结，并结合当代插画造型语言形式在新媒体时代下的独特表现与发展形势，以及传统传播媒体的特点，通过实践案例的设计与研究，对插画造型语言形式在当代新媒体中以及在传统传播媒体中的应用、表现进行了分析，同时对插画造型语言形式在如何形成具有民族特色的发展趋势方面进行了研究与探索，希望能够对插画造型语言形式在今后的发展形式起到一定启示的作用。
[Abstract]:Nowadays, visual feeling has gradually replaced written language and become a new mainstream culture. Illustration modeling language is such a visual language symbol. In 21th century, with the rapid development of network and new media, Illustration modeling language form is widely used in various fields. The diversification of media forms and the maturation of science and technology promote the development of illustration modeling language form and gradually form their own complete visual system. Show a strong visual effect. Graphics, colors and words are the three elements of visual communication, and "shape" is the main factor that constitutes any artistic modeling. With the development of digital technology and information dissemination conditions, many new media means have become the carrier of the language form of contemporary illustration modeling. The changes in the style of creation and the means of communication of illustration language have added more features to the visual language of the new era. However, how to obtain the information accurately, effectively and quickly is of great importance. Whether from newspapers or magazines or from the digital network of new media, the first visual center of the audience is the styling language form of the illustration, which extends to the form of the content expressed. Therefore, the modeling language form of the illustration can be most intuitionistic. The most effective response to information content, which is the basic reason for the unprecedented development of contemporary illustration modeling language form. At the same time, the language form of contemporary illustration modeling has shown a variety of styles and forms of expression, but the different forms of expression of language form of illustration modeling and its relative application of the platform has not yet been systematized. First of all, it is necessary to classify the existing language forms of illustration modeling, to explain the unique value of its application in contemporary graphic design. Therefore, this paper starts with the development of contemporary illustrations at home and abroad. From the perspective of the language form of illustration modeling, this paper makes a systematic analysis, combs the expression and classification of the application of the language form of contemporary illustration modeling, and classifies the language form of contemporary illustration modeling. This paper focuses on the analysis and summary of the application of contemporary illustration modeling language form in graphic design, and combines the unique performance and development situation of contemporary illustration modeling language form in the new media era, as well as the characteristics of traditional communication media. Through the design and research of practical cases, this paper analyzes the application of illustration modeling language in contemporary new media and in traditional communication media. At the same time, the paper studies and explores how to form the development trend with national characteristics in the language form of illustration modeling, hoping to be able to play a certain role in the future development of the language form of illustration modeling.
【学位授予单位】：天津理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J218.5

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