商业动画中角色造型设计的符号化研究

发布时间：2018-02-27 13:37

本文关键词： 角色造型符号化衍生产品　出处：《武汉理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：为了最大限度的发挥角色的商业价值,动画角色造型在进行衍生产品开发的时候,需要进行不同程度的符号化来满足不同的商业需求。本文围绕动画角色造型符号化的论题,对符号化思维在动画角色造型中的运用进行了分析,分别对二维、三维和偶动画中角色造型的符号化进行了研究,阐述了角色造型在商业运作中,具体的符号化操作及应用。动画角色符号化大致可以分为两个方面,在动画片中的角色造型符号主要是为角色的表现力服务。但是角色造型在动画中的成功并不意味着它必然就会为企业带来丰厚的经济回报,所以角色造型在衍生产品以及动画品牌中的应用构成了角色造型符号化的另一个重要方面。从商业角度来看,动画片的播出是在为衍生产品做宣传推广,角色造型在产品中的应用同样是以商业动画片为基础进行更加深入的符号化设计。衍生产品的设计离不开动画角色造型,为了产品的开发,角色造型必须要进行程度不一的符号化来迎合不同种类衍生产品的设计要求,最终达到丰富产品种类,满足不同的消费需要的目的,所以从商业角度出发,符号化思维始终贯穿角色造型设计的整个过程,而动画角色造型的符号化也是商业动画发展的必然要求。本文的创新点在于选题综合了角色造型设计、符号化研究,及衍生产品开发三方面的理论知识,阐述了如何将符号化研究理论引入动画角色造型的商业开发中的一些具体手法。
[Abstract]:In order to maximize the commercial value of the role, animation character modeling in derivative product development, need to carry out different degrees of symbolization to meet different commercial needs. This paper analyzes the application of symbolic thinking in animation character modeling, studies the symbolization of character modeling in 2D, 3D and even animation, and expounds the concrete symbolization operation and application of character modeling in commercial operation. The symbolization of animated characters can be roughly divided into two aspects. The symbol of character modeling in animation mainly serves the expressive power of characters. But the success of character modeling in animation does not necessarily mean that it will bring substantial economic returns to enterprises. So the application of character modeling in derivative products and animation brands constitutes another important aspect of character modeling symbolization. From a commercial point of view, cartoons are being broadcast to promote derivative products, The application of role modeling in products is also based on commercial animation for more in-depth symbolic design. Derivative product design can not do without animation role modeling, in order to product development, Character modeling must be symbolized in varying degrees to meet the design requirements of different types of derivative products, and ultimately achieve the purpose of enriching product types and meeting different consumer needs, so from a commercial point of view, Symbolic thinking always runs through the whole process of character modeling design, and symbolization of animation character modeling is the inevitable requirement of the development of commercial animation. The innovation of this paper lies in the synthesis of the theoretical knowledge of role modeling design, symbolic research and derivative product development. This paper expounds how to introduce symbolic research theory into the commercial development of animation character modeling.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J218.7

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