色彩情感表现及在商业插画中的应用研究

发布时间：2018-03-07 06:10

本文选题：色彩　切入点：情感表现　出处：《浙江理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：色彩作为主要的艺术语言，无论在传统绘画还是在现代商业插画的创作中都起到了至关重要的作用，从商业插画的色彩和形式的选择上看，其中的一大趋势就是突出其主观情感。传统绘画的画面中最感人的原因之一往往是真实情感的流露，商业插画创作的核心也是情感的表达，色彩情感在每个人的心中都有不同的表现，在看待同一事物中也会有不同的表现，有喜，有怒，有哀，有乐。色彩情感能够带给人们远远不止这些，通过色彩能够传递给人们的还有很多很多。真正优秀的插画作品是可以用画面中流露的情感来感动观众，能够深深的感染观众并被观众深深迷恋。本课题研究的目标是通过研究商业插画中的色彩情感的表现形式以及创作规律，总结和归纳出商业插画创作中色彩情感表达的基本特征。探索色彩情感在商业插画创作中的核心作用，揭示色彩情感表达与创作之间的本质关系。文章将重点从色彩的角度剖析和构建商业插画中的情感世界。首先系统梳理了商业插画的在国内外的发展轨迹、现状、差异以及可能发展空间，其次详细梳理了色彩情感的概念、发展和嬗变，重点论述了色彩情感在艺术创作，插画表现中价值以三个基本特征；第四部分以油画为载体，从文化、激情、空间、激发联想等方面深入分析和论证色彩情感在绘画艺术表现中存在规律，为探究色彩情感在商业插画中的表现奠定基础；第五章第六章是本文的重点，其中第五章主要梳理和探索色彩情感在商业插画中的应用.深入分析色彩表现与商业插画创作的内在联系，指出色彩情感对商业插画创作的价值所在。第六章是笔者根据论文梳理启发和个人创作感受进行独立创作，将个人的主观情感与色彩情感符号结合起来，，以运动员获胜后的情感宣泄为主题，创作出具有强烈色彩情感表现系列作品。通过研究，笔者指出画面是画家传达内心情感的终端窗口，通过画面将作者的情感充分、直接的传达给观众是商业插画创作的永恒话题。色彩的选择和应用方法对作者表达情感有着举足轻重的作用，对于作品的审美互动影响极其深远。只有怀着一颗虔诚之心，倾力追溯色彩本源，力求直达色彩情感的深纵层次，深刻理解和感悟对色彩情感的本质规律，才能在商业插画的创作中真正体会到色彩情感的精神力量，才能更好的在商业插画的创作中运用色彩的情感符号，运用色彩情感语言来充分表达作者想要传达给观众的细腻情感。
[Abstract]:Color, as the main artistic language, plays a vital role in both traditional painting and modern commercial illustration. From the perspective of the choice of color and form of commercial illustration, One of the major trends is to highlight its subjective feelings. One of the most moving reasons in traditional paintings is often the expression of real emotions. The core of commercial illustration creation is also the expression of emotion. Color emotions have different expressions in each person's heart, and there will be different expressions in looking at the same thing, such as joy, anger, sorrow and joy. Color emotion can bring people a lot more than that. There are many more things that can be transmitted to people through color. A really good illustration works can move the audience with the emotion in the picture, can deeply affect the audience and be deeply infatuated with by the audience. The purpose of this research is to study the expression of color emotion in commercial illustrations and the rules of creation. This paper summarizes and summarizes the basic characteristics of color emotion expression in commercial illustration creation, explores the core role of color emotion in commercial illustration creation, and reveals the essential relationship between color emotion expression and creation. The article will focus on analyzing and constructing the emotional world in commercial illustration from the perspective of color. Firstly, it systematically combs the development track, current situation, difference and possible development space of commercial illustration at home and abroad. Secondly, it combs the concept, development and evolution of color emotion in detail, especially discusses the three basic characteristics of color emotion in artistic creation and illustration performance; part 4th takes oil painting as the carrier, from culture, passion, space, In order to explore the expression of color emotion in commercial illustration, chapter 5th and chapter 6th are the emphases of this paper, so as to deeply analyze and demonstrate the rule of color emotion in painting art expression from the aspects of stimulating association and so on, so as to lay a foundation for exploring the expression of color emotion in commercial illustration. Chapter 5th mainly combs and explores the application of color emotion in commercial illustration. This paper points out the value of color emotion to commercial illustration creation. Chapter 6th is that the author creates independently according to the paper combing inspiration and personal creative feeling, combining individual subjective emotion with color emotion symbol. Based on the theme of emotional catharsis after athletes' victory, a series of works with strong color emotional expression was created. Through research, the author pointed out that the picture is the terminal window for the painter to convey his inner emotion, and the author's emotion is fully realized through the picture. Direct communication to the audience is the eternal topic of commercial illustration creation. The choice and application of color plays an important role in expressing the author's feelings, and has a profound impact on the aesthetic interaction of the work. Only with a pious heart, Only by tracing the origin of color, trying to reach the deep vertical level of color emotion and deeply understanding and understanding the essential law of color emotion, can we truly realize the spiritual power of color emotion in the creation of commercial illustration. In order to better use the color of emotional symbols in the creation of commercial illustrations, the use of color emotional language to fully express the author wants to convey to the audience of delicate feelings.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J218.5

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