新媒体时代手绘动画的独特性表现研究

发布时间：2018-04-29 12:46

本文选题：新媒体时代 + 手绘动画　；参考：《东北师范大学》2017年硕士论文

【摘要】：随着新媒体的普及,数字动画也极速占领了动画市场,由于制作效率高,成本相较于传统手绘动画更低,使得手绘动画在市场上受到了极大冲击,同时三维技术的迅速发展,也改变着观众的视觉审美倾向,使观众审美更加倾向于立体的、真实的画面,这使得手绘动画在数字技术遍布市场的境况下举步维艰。然而手绘动画作为一门艺术形式,必然有其独特气质。在传统媒体时代,我们将手绘动画与绘画相比较,他有了“能动”的特性;与电影电视剧相比较,有了“不受时间空间约束”的特性,所以手绘动画在传统媒体时代有着辉煌的成就。进入新媒体时代后,信息的迅速更迭给手绘动画这种需要长周期制作的艺术形式当头一棒,跟不上时代发展的东西往往会被淘汰,但是我们却发现,手绘动画虽然在动画市场中逐步隐退,但并没有消亡,而是以小众化的方式出现在高校和独立创作人的作品中,于是在新媒体时代,手绘动画因其无限可能的表现力,成为人们表达独立思想,创造强烈个人风格的表现方式,这种个人意志渗透在动画制作的每一个环节当中,所以本文在新媒体的语境中以手绘动画的小众化表现方式为论点来阐释手绘动画是如何体现独立意志的。反观在新媒体环境中产生并迅速兴盛起来的快餐式数字动画,高效率低成本的优点的确很适应这个新陈代谢无比迅速的新媒体时代,而“快”的背后却是审美单一、生产机械化、缺乏思考等一系列不可避免的问题,在这种浮躁的动画制作氛围中,手绘动画蕴含的思想与美学价值就显得难得可贵。伴随着海量信息的淹没,越来越多的人开始在这片大海中寻找自我,不再满足于“量”,转而寻求“质”,这就给传统的手绘动画提供了新的出路。然而想要在新媒体环境中迅速成长,手绘动画就必须适应新时代的发展特点,于是产生了手绘动画与数字技术相结合的制作方式,与现代传播媒体相结合的传播途径,思想上既要保留人文艺术底蕴,又要有新观念的加入。文中综合分析了手绘动画的国内外现状与其创作中的独特表现方式,总结出手绘动画在新媒体时代下对数字动画的启示意义,并提出了以现代技术与现代思维相结合的发展方向。本文期望可以通过对手绘动画的独特性表现分析,使动画人和观众体会到手绘动画独有的艺术魅力,也希望本研究可以为手绘动画的发展贡献微薄力量。
[Abstract]:With the popularity of new media, digital animation also occupies the animation market extremely quickly. Because of the high production efficiency and lower cost compared with traditional hand-drawn animation, hand-drawn animation has been greatly impacted in the market, and the rapid development of three-dimensional technology. It also changes the visual aesthetic tendency of the audience, makes the audience aesthetic more inclined to three-dimensional, real picture, which makes hand-drawn animation difficult in the digital technology all over the market. However, hand-drawn animation as an art form, must have its unique temperament. In the age of traditional media, when we compare hand-drawn animation with painting, he has the characteristics of "dynamic" and "not subject to the constraints of time and space" compared with movies and TV series. So hand-drawn animation in the traditional media era has a brilliant achievement. After entering the age of new media, the rapid change of information gives a blow to hand-drawn animation, an art form that needs to be produced for a long time, and things that can't keep up with the development of the times are often eliminated, but we find that Although hand-painted animation has retreated gradually in the animation market, it has not died out, but instead appeared in the works of colleges and independent creators in a small number of ways, so in the new media era, hand-painted animation has infinite potential for its expressive power. It becomes a way for people to express their independent ideas and create strong personal styles, and this personal will permeates every link in animation production. So in the context of new media, this paper tries to explain how hand-drawn animation embodies its independent will. On the other hand, the fast food digital animation produced in the new media environment and flourished rapidly, the advantages of high efficiency and low cost are really very suitable for this new media era with a fast metabolism, but behind the "fast" is a single aesthetic. Production mechanization, lack of thinking and a series of inevitable problems, in this impetuous animation production atmosphere, hand-drawn animation contains the thought and aesthetic value is rare and valuable. With the flood of information, more and more people begin to find themselves in the sea, no longer satisfied with "quantity", instead of "quality", which provides a new way for traditional hand-drawn animation. However, in order to grow rapidly in the new media environment, hand-drawn animation must adapt to the characteristics of the development of the new era. In thought, we should not only retain the humanistic and artistic background, but also join the new concept. This paper comprehensively analyzes the present situation of hand-drawn animation at home and abroad and its unique ways of expression in its creation, and summarizes the enlightenment significance of hand-painted animation to digital animation in the new media era. The development direction of combining modern technology with modern thinking is put forward. This paper hopes that the unique performance of hand-painted animation can be analyzed, so that animators and viewers can realize the unique artistic charm of hand-drawn animation, and hope that this study can contribute to the development of hand-painted animation.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.7

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