朱仙镇木版年画创新发展路径探析

发布时间：2018-05-13 02:02

本文选题：朱仙镇木版年画 + 非物质文化遗产传承人　；参考：《郑州轻工业学院学报(社会科学版)》2016年06期

【摘要】：朱仙镇木版年画具有悠久的历史、丰富的文化内涵、独特的艺术审美特征和一定的科学价值,其历史文化价值深厚,社会价值突出。当前,社会政策、经济发展、新兴技术、社会文化等为朱仙镇木版年画发展带来了机遇与挑战,但年画内容缺乏创新、形式陈旧,发展资金严重不足,专业制作人才奇缺,经营管理不善,商标与知识产权意识不强,这些都严重影响了朱仙镇木版年画的有效传承和健康发展。朱仙镇木版年画创新发展的路径体系构建,应以挖掘与整合年画资源与各类要素资源为基础,构建年画传承人为核心、企政学研媒共同参与的创新发展主体圈,以市场需求与文化需要为导向,以创意设计与创新技术为支撑,以产业链创新与扩展为重点,从而推动木版年画产业链完善、创新与扩展,实现市场效益、社会效益、生态效益和文化效益的协调统一。
[Abstract]:Zhu Xianzhen woodcut New year painting has a long history, rich cultural connotation, unique artistic aesthetic characteristics and certain scientific value, its historical and cultural value is profound, social value is outstanding. At present, social policies, economic development, emerging technologies, and social culture have brought opportunities and challenges to the development of wooden New year paintings in Zhuxian Town. However, the contents of the New year paintings are lacking in innovation, the form is old, the development funds are seriously insufficient, and there is a serious shortage of professional production personnel. Poor management, weak awareness of trademarks and intellectual property rights have seriously affected the effective inheritance and healthy development of wooden New year paintings in Zhu Xianzhen. The construction of the path system for the innovation and development of the wooden New year Pictures in Zhu Xianzhen should be based on excavating and integrating the resources of the New year Pictures and all kinds of essential factors, and build the main body circle of innovation and development in which the inheritors of the New year Pictures are the core, and the enterprise, government, learning and research media participate together. Guided by market demand and cultural need, supported by creative design and innovative technology, and focused on innovation and expansion of industrial chain, it can promote the improvement, innovation and expansion of the industry chain of woodcut New year paintings, and realize market benefits and social benefits. Coordination of ecological and cultural benefits.
【作者单位】：中国海洋大学文学与新闻传播学院;
【分类号】：J218.3

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