数字时代商业与插画的对接

发布时间：2018-05-14 10:29

本文选题：数字时代 + 插画　；参考：《湖南师范大学》2013年硕士论文

【摘要】：数字设备的改进以及商品经济的发展改变了插画艺术原有的设计方式。一方面,数字化技术与插画艺术的结合为插画艺术带来了全新的创作手段,数码技术成为插画设计不可或缺的工具；另一方面,数码插画作为一种新的视觉传达语言元素,利用其本身独特的视觉特征与商业紧密结合,不仅丰富了插画在商业市场的应用领域,也增加了商品经济的艺术色彩。课题通过对数字化时代下插画在商品市场应用领域的探究,归纳出商业与插画是如何相互关联相互影响的,分析现代插画迎合时代发展和市场需求的同时,在艺术表现手法、传播方式以及产业运营机制有哪些新变化,出现哪些理论和实践问题值得我们认真研究和解决。在此基础上,为实现插画与商业的全方位对接,创造性的提出插画产业化发展的方向,进而通过全面规划产业化的经营思路和实践策略来更好的推动插画与商业在数字时代背景下有效地接合,实现商业与插画功利与非功利目的的双丰收。全文共分为三个章节,论文基本结构为导入、分析、综合、归纳——推导求证的过程,绪论部分主要分为两个章节内容为论文研究的动机,研究的必要性即论点的实际意义,分析国内外插画发展现状,介绍插画在国内外市场的经营规模和市场应用形式。第章主要总结了数字时代插画的特点,数码插画的诞生和数字时代赋予插画新的审美特性；第二章是紧扣论文题目对插画商业的对接关系的进行论证,分析新的插画表现手法与商业各种市场元素的有效接合,为更好达到商业诉求效果,插画创作要遵循的新原则,并对现代商业插画在市场运作的优势以及存在的不足进行考量；第三章对市场现状进行了全面认真的研究,分析了插画在商品经济市场发展的新形势,提出插画产业化经营的道路,及其从内部研发到外部衍生的相关策略和建议,来达到商品预期的诉求效果,推动插画业进一步的发展。课题通过论证商业与插事在新时代对接的关系,分析提高插画产业业发展水平的必要性,以使插画艺术形式更好适应时代商业的发展,获得插画艺术在文化领域和经济领域的双重收益。
[Abstract]:The improvement of digital equipment and the development of commodity economy have changed the original design method of illustration art. On the one hand, the combination of digital technology and illustration art has brought a new creative means for illustration art, digital technology has become an indispensable tool for illustration design; on the other hand, digital illustration as a new visual communication language elements, Using its own unique visual characteristics and the close combination of commerce, not only enriches the application of illustrations in the commercial market, but also increases the artistic color of commodity economy. By exploring the application of illustrations in the commodity market in the digital age, the subject concludes how commerce and illustration interact with each other, and analyzes how modern illustrations cater to the development of the times and the needs of the market, at the same time of artistic expression. What are the new changes in the mode of communication and the mechanism of industrial operation, and which theoretical and practical problems are worth our careful study and solution. On this basis, in order to realize the all-round docking between illustration and commerce, creatively put forward the direction of the development of illustration industrialization. And then through the overall planning of industrialization management ideas and practical strategies to better promote the illustration and business in the digital era background effectively join to achieve commercial and illustration utilitarian and non-utilitarian purpose of the double harvest. The paper is divided into three chapters, the basic structure of the paper is introduction, analysis, synthesis, induction-deduction and verification process, the introduction part is mainly divided into two chapters for the motivation of the research, the necessity of research is the practical significance of the argument. This paper analyzes the present situation of the development of illustration at home and abroad, and introduces the management scale and market application form of illustration in domestic and foreign markets. The first chapter summarizes the characteristics of illustration in the digital age, the birth of digital illustration and the new aesthetic characteristics of illustration given by the digital age. This paper analyzes the effective connection between the new illustration expression technique and various market elements of commerce, and considers the advantages and disadvantages of modern commercial illustration in the market operation in order to better achieve the commercial appeal effect and the new principles to be followed in the illustration creation. The third chapter has carried on the comprehensive and earnest research to the market present situation, has analyzed the new situation of the illustration development in the commodity economy market, proposed the illustration industrialization management road, as well as from the internal research and development to the external derivative related strategy and the suggestion. To achieve the desired effect of commodity demand, promote the further development of illustration industry. Through the demonstration of the relationship between business and interpolation in the new era, the thesis analyzes the necessity of improving the development level of illustration industry so as to make the illustration art form better adapt to the commercial development of the times. Get the double benefit of illustration art in the field of culture and economy.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J218.5

【共引文献】